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Setting key performance indicators for SME marketing

Setting key performance indicators (KPI) is important for businesses of any size – from cottage industry to the Fortune 500 companies. Although all business owners are using at least some ways to measure success, we still see plenty of entrepreneurs not using the right KPI metrics or collecting the data but not actively using it to tweak the operations.

| by Arvid Linde

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5 great examples of B2B companies using Instagram

Instagram is perhaps the most beautiful and visually exciting form of social media. Using photographs to share stories about your business contributes to a strong content marketing strategy. This can be easy for retail business that have tangible products to photograph but when it comes to B2B accounts, it is often much more difficult. How do you make accounting or couriering exciting?

| by Graham Fry

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How to successfully organise and run your own seminar

Planning and carrying out a successful and informative seminar event takes a lot of organisation, time and most importantly forward planning. There are a number of actions you should consider when organising a seminar to ensure it’s a successful one.

| by Steph Madden

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5 tips to influence Snippets and maximise your Google SERP CTR

Don’t we all wish our sites would rank number 1 in Google. Bragging rights aside, it is obvious the top spot would have the highest click through rate (CTR). But is it always true? Actually, by optimising the snippet Google is returning for your site on its search engine ranking page (SERP) we can enjoy a higher CTR than competitors who are ranking above us.

| by Arvid Linde

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What’s so special about Pokémon and flappy birds?

Haven’t we all wanted to design an idea or a piece of content that goes viral and opens floodgates of sales or leads? With so much advice on viral marketing out there yet very few success stories, there must be a secret sauce or a magic incantation that we can apply to give our ideas wings.

| by Arvid Linde

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What Google Quality Rater Guidelines can teach us about Panda

Machine learning is going to be a big part of the inner workings of the internet in the future. In fact, Google has stated that Artificial Intelligence is now part of every user query served by the search giant. For the machines to be able to make a decision on which page to serve for a particular query, they have to have someone to learn from.

| by Arvid Linde

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Why image optimisation is a great SEO strategy

As a digital marketer, I'm sure you've got a good idea of the most important SEO techniques. It goes without saying that you keep on top of the latest Google updates, your site is mobile friendly and you've developed your social media presence and blogging.

Do you make sure you're optimising your site's images? If you don't, here's why you should and how you can easily optimise your website's images.

| by Deepika Gopalarathnam

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Advice for a first-time blogger (what I’ve learned in the last 6 months)

It's beyond doubt that blogging is an extremely powerful marketing tool in today's online environment. Done correctly, you're pretty much guaranteed to see positive ROI. So, if you're looking to get started, this advice for a first-time blogger should reduce the time it takes before you start seeing results. 

| by Christian Feest

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What makes content go viral?

It's every content marketer's dream: to create content so epic that people simply can't help but share it. It spreads like wildfire, getting your brand in front of millions of people who willingly promote it - free of charge. Of course, you may feel your product or service just isn't exciting enough to achieve such widespread appeal. But the science behind viral content can be applied to any business, making your marketing more engaging.

| by Christian Feest

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15 content marketing lessons from the Neil Patel 100k challenge

Have you heard about famous content marketer Neil Patel’s 100k challenge? Last year, he set out to create a new blog from scratch with the aim of generating $100,000 dollars in revenue from it a month. In this post we take a look at the whole story from start to finish to learn the content marketing secrets Neil employed to achieve this ambitious target.

| by Christian Feest

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