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6 Viral marketing lessons from Rio 2016 Olympics

The Rio 2016 Olympic games are over and we are already missing the buzz, especially as Team GB did so remarkably well. The commercial side of things, of course, was dominated by the big multi-billion sponsors, however, there are plenty of interesting takeaways that SME owners and marketers can use to make their own viral marketing strategy more exciting.

| by Arvid Linde

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7 top apps to make remarkable content for Instagram

Ok, so you have gotten inspired by the big boys of B2B on Instagram and you’ve developed a strategy based around our 10 top tips for Instagram success so you’re all set to start posting. Here are 7 apps you need to download now to create remarkable content to make your brand shine:

| by Graham Fry

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What is Hubspot inbound marketing certification

Anyone practising the art of ‘Inbound Marketing’ will undoubtedly have heard of and have probably used Hubspot at one time or another, but for those of you who haven’t – Hubspot is an inbound marketing software platform that helps companies attract visitors, convert leads and close customers. Famed for coining the phrase ‘inbound marketing’, Hubspot have been operational since 2006 and now boast a portfolio of over 19,000 customers in over 90 different countries.

| by Steph Madden

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10 tips for setting your B2B Instagram up for success

With Instagram hitting over 500 million active monthly users, if you’re not marketing your B2B on Instagram you’re missing a huge pool of prospective clients. Instagram has the highest engagement rate of any social network so it has to be a key part of any business, no matter their sector.

| by Graham Fry

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Top 6 creative B2B lead generation ideas

We’re all aware off the classic B2B lead generation methods like guest blogging, paid search, good old cold calling and others. So why don’t we look at some more off-beat methods to make sure we’re making the most of the abundance of lead gen techniques available to the modern marketer.

| by Arvid Linde

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Why you need a marketing strategy to achieve inbound results

Hands up who has a written digital marketing strategy? In a recent seminar that I ran only a few hands went up when I asked this question. We all know we should have written one - but very few of us do. And for those that do they very rarely read it again after it's been written.

| by Stephen Bavister

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Setting key performance indicators for SME marketing

Setting key performance indicators (KPI) is important for businesses of any size – from cottage industry to the Fortune 500 companies. Although all business owners are using at least some ways to measure success, we still see plenty of entrepreneurs not using the right KPI metrics or collecting the data but not actively using it to tweak the operations.

| by Arvid Linde

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5 great examples of B2B companies using Instagram

Instagram is perhaps the most beautiful and visually exciting form of social media. Using photographs to share stories about your business contributes to a strong content marketing strategy. This can be easy for retail business that have tangible products to photograph but when it comes to B2B accounts, it is often much more difficult. How do you make accounting or couriering exciting?

| by Graham Fry

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How to successfully organise and run your own seminar

Planning and carrying out a successful and informative seminar event takes a lot of organisation, time and most importantly forward planning. There are a number of actions you should consider when organising a seminar to ensure it’s a successful one.

| by Steph Madden

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5 tips to influence Snippets and maximise your Google SERP CTR

Don’t we all wish our sites would rank number 1 in Google. Bragging rights aside, it is obvious the top spot would have the highest click through rate (CTR). But is it always true? Actually, by optimising the snippet Google is returning for your site on its search engine ranking page (SERP) we can enjoy a higher CTR than competitors who are ranking above us.

| by Arvid Linde

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