Business growth is unpredictable and hard work
You’re chasing customers they’re not chasing you
The ROI of your marketing and sales isn’t great
You’re competing on price to win business
Your business is held back by bad fit customers
Most of your ideal customers have never heard of you
Business growth is predictable and energising
Customers are lining up to do business with you
Your marketing and sales deliver a great return
You have industry leading margins
You only work with right fit customers
You are the go to supplier for your ideal customers
Your business has strengths and weaknesses when it comes to marketing and sales. The Customer Obsessed Growth System helps to spread your efforts across all the things you need to do, so you build a well balanced efficient commercial engine for your business that is focused on your main thing - your customers.
To triple your business in 3 years you need to grow by just over 44% per year. That's not easy to achieve 3 years in a row. We have simplified marketing and sales into 12 areas. Through this programme you will increase all 12 areas by 4% each year, adding up to a 48% improvement in your business.
Improve 12 areas in 10 hours per week. A 4% increase in each adds up to a 48% total increase. We've turned the typical trial, error, stop and start of marketing into a scientific approach to business growth all based on delighting your customers. Follow practical step-by-step instructions that are proven to work and track your progress using reliable metrics.
Making better decisions about where to allocate budget and resources is the most important factor in your success. Too many businesses get caught up in marketing tactics. Use our systematic approach to take action and make strategic decisions, to help you invest in the 20% that achieves 80% of the results.
Customer Obsession works best when it comes from inside your organisation. Our system is designed so that any capable individual in your organisation can run your marketing in 8 hours a week, with 2 hours of strategic leader guidance for the bigger decisions.
On your journey to building a Customer Obsessed business, you'll have questions. You'll have access to our experts in our community group, weekly Q&A calls and email. This system is built to help you succeed. We're led by your success.