Ok, so you have gotten inspired by the big boys of B2B on Instagram and you’ve developed a strategy based around our 10 top tips for Instagram success so you’re all set to start posting. Here are 7 apps you need to download now to create remarkable content to make your brand shine:
The Mercedes-Benz of photo editing apps, Afterlight has 75 of the best filters out there. Far more refined than those that Instagram provides, this app will take your images up a serious notch. Along with filters it also sports 78 natural textures that emulate grain, sun flare and light leaks in a very believable way.
If Afterlight is the Mercedez-Benz of the app based photo editors, then VSCO Cam is the Rolls Royce. The go-to app for many professional photographers and creative producers, not only does VSCO cam provide you with some of the finest filters out there based around actual vintage film stock, but it is also an amazing place for discovering content created by other VSCO users. If you have the ambition and a little bit of skill with a camera, this app will elevate your images to a whole new level.
Called “the missing link in high-end smartphone photography,” aimed squarely at those with professional aspirations, SKRWT addresses the main problem with smart-phone pics, the wide angle lens and the distortion that causes. If you’ve ever taken a photo where the perspective was off or the horizon looks slanted, SKRWT can fix this with one easy swipe. With an EXIF reader and auto cropping this is a serious piece of software #symmetryrules
Layout is a beautiful application produced by Instagram. It allows you to combine several photos into one collage which helps you tell a story with just a single post. No one likes to see a single person spamming their feed with a succession of pictures so if you have a few pics that relate to each other, that you’d like to share with your followers, consider using this app to make it beautiful!
A Color Story
A slightly left-field choice, A Color Story is a very interesting photo editing app that has its very own approach to smart phone photo editing. Instead of splashing standard moody hipster style filters on an image, the app actually analyses the colours of the original photo and provides filters that aim to enhance the colour in your composition. Bright whites, rich colour and clean adjustments are the order of the day. You can also add various effects then rotate and drag them into the perfect position. On top of this you have a full set of controls to fine tune the image including curves. For a free app this provides a huge amount of functionality and can certainly bring a unique flavour to your images. Make sure you check out their Instagram feed to for some serious inspiration and use the hashtag #acolorstory to get featured yourself.
A video posted by Gavin Pang (@savagegav) on
Another killer app from Instagram, Hyperlapse is the undisputed king on timelapse for mobile devices. Using Instagram's in-house stabilisation, Hyperlapse shoots polished time lapse videos that were previously impossible without bulky tripods and expensive equipment. When you shoot a time lapse video with Hyperlapse, your footage will be instantly stabilised to smooth out the bumps from the road and give it a cinematic feeling. Capture an entire sunrise in 10 seconds – even from the back of a moving motorcycle. Walk through the crowds at an all-day music festival, then distil it into a 30-second spot. Capture your bumpy trail run and share your 5k in 5 seconds.
Flixel Cinemagraph Pro
HOW MUCH?! Flixel Cinemagraph Pro is expensive compared to the other apps on this list, however it goes far beyond just an app. Cinemagraphs are amazing thumb-stopping content which will amplify your social media presence massively. Photographs with moving elements in that are surprisingly easy to make using Flixel’s software. If you’re looking for something different that will allow you to stand out from the crowd, Cinemagraphs are the way to go. Capture a scene or import a video, and paint motion to reveal your Cinemagraph. Set the trim, adjust the image, and then instantly share on social network and the web in gorgeous HD. Or export your Cinemagraphs as 4K videos and Live Photos.
There are of course many more apps out there that will allow you to create remarkable content for Instagram but these 7 apps all have something special that will really help your brand SHINE.