The verdict is in: having a well-planned content strategy is one of the best ways to engage with your audience across multiple channels, and it will really help your business grow.
If you work in the world of sales, whether full time or as part of a wider job role - I can't imagine cold calling is your favourite part of your job.
Our US friends over at Skilled are just as fanatical about inbound marketing as we are. They took the time to give us their spin on things with this great guest blog on the basics of content marketing. There are some great stats in there too so most definitely worth a read!
Take it away y’all…
There are more CRM systems on the market today than you can shake a stick at. All this choice means that there is definitely a system that will meet your needs. But, with so many to choose from it is easy to get overwhelmed. If this happens you can end up selecting a system that won’t get used to its full potential, or even worse not at all.
If your company is growing, generating more leads is likely to be one of your goals. We know that inbound leads are the best type of lead and most of these will come in through our websites one way or another. The question I get asked a lot is “how do we increase the volume and generate more inbound sales leads through our digital marketing?”. In this post I’m going to take you through the first step in generating more leads – planning.
Running a professional services firm in this modern, highly-competitive market is both exciting and challenging. It has always been a difficult sector to master. Now that new unexpected factors – mobile technologies and artificial intelligence - are being thrown into the mix, some consulting businesses find themselves struggling. That’s where market positioning via thought leadership can come in handy.
All the leads you could wish for are out there somewhere on LinkedIn. It's time to get smart about finding them and dive into some serious social networking. In this post I'll give you some basic connection strategies and a few little used angles that will give your lead generation drive the edge.
This is a story of webmaster Dave and his struggle to outrank a big competitor, let’s call them Goliath Inc. Of course, I don’t mean anybody in particular; I just didn’t want to call our exemplary webmaster John Doe because we’re already swimming in an ocean of clichés so why add another one to it? The key message of this story is that by applying a smart SEO strategy, even a small company can outrank competitors that are much bigger than them.
Online marketing experts seem to love unicorns – some even claim to have found their secret grazing spots, which are usually located in direct vicinity of rainbows. It’s not unusual to read about unicorn marketing strategies, unicorn blog posts and other tactics related to these fabled beasts.
This review wasn't written with a purpose of puzzling and overwhelming marketing managers. It is mainly aimed at SEO professionals who struggle finding time for link building. Despite the global webmaster panic that ensued from the 2012 Google Penguin updates, acquiring backlinks has remained on website owners’ agendas.
