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What’s so special about Pokémon and flappy birds?

Haven’t we all wanted to design an idea or a piece of content that goes viral and opens floodgates of sales or leads? With so much advice on viral marketing out there yet very few success stories, there must be a secret sauce or a magic incantation that we can apply to give our ideas wings.

| by Arvid Linde

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What Google Quality Rater Guidelines can teach us about Panda

Machine learning is going to be a big part of the inner workings of the internet in the future. In fact, Google has stated that Artificial Intelligence is now part of every user query served by the search giant. For the machines to be able to make a decision on which page to serve for a particular query, they have to have someone to learn from.

| by Arvid Linde

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Why image optimisation is a great SEO strategy

As a digital marketer, I'm sure you've got a good idea of the most important SEO techniques. It goes without saying that you keep on top of the latest Google updates, your site is mobile friendly and you've developed your social media presence and blogging.

Do you make sure you're optimising your site's images? If you don't, here's why you should and how you can easily optimise your website's images.

| by Deepika Gopalarathnam

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Advice for a first-time blogger (what I’ve learned in the last 6 months)

It's beyond doubt that blogging is an extremely powerful marketing tool in today's online environment. Done correctly, you're pretty much guaranteed to see positive ROI. So, if you're looking to get started, this advice for a first-time blogger should reduce the time it takes before you start seeing results. 

| by Christian Feest

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What makes content go viral?

It's every content marketer's dream: to create content so epic that people simply can't help but share it. It spreads like wildfire, getting your brand in front of millions of people who willingly promote it - free of charge. Of course, you may feel your product or service just isn't exciting enough to achieve such widespread appeal. But the science behind viral content can be applied to any business, making your marketing more engaging.

| by Christian Feest

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15 content marketing lessons from the Neil Patel 100k challenge

Have you heard about famous content marketer Neil Patel’s 100k challenge? Last year, he set out to create a new blog from scratch with the aim of generating $100,000 dollars in revenue from it a month. In this post we take a look at the whole story from start to finish to learn the content marketing secrets Neil employed to achieve this ambitious target.

| by Christian Feest

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4 ways to grow your email list

Having a large email list of qualified potential prospects is a valuable asset to any business. Inexpensive to create and send, email marketing arguably provides the best ROI of any marketing channel. So how do you grow your contact list to take advantage of its potential?

| by Christian Feest

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Lead Generation with LinkedIn

Designed specifically for business professionals, LinkedIn is a powerful lead generation tool. An enormous network of potential contacts, across every kind of industry, is just a click away. Here's how to use it to generate leads for your business.

| by Mike Dane

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3 creative social media campaign ideas for SMEs

Campaigns are a great way to increase the impact of your social media marketing activity. But if you're a marketer at an SME, it's understandable to be somewhat reluctant. What if the campaign flops? What if nobody engages with it? To reduce the risk of this happening, try these social media campaign ideas and grow your social following.

| by Christian Feest

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What is SEO and why is it important?

SEO stands for search engine optimisation. Simply it means getting your website ranked on the first page of the important search engines (typically Google and Bing), in the non paid search results. The explanation is pretty simple, but achieving great results can take a lot of work - especially in competitive markets.

| by Stephen Bavister

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