Principles of visual hierarchy in web design

If you've ever looked at visitor behaviour heatmaps, you will have noticed patterns. Of course, we all have our individual quirks but generally human eyes assimilate visual information in a certain way. Same pertains to web sites. Depending on how much effort you've put into your web design production, you can emphasise certain elements, such as calls to action (CTA).

| by Arvid Linde

Twitter Cheat Sheet

It's been more than 10 years since Twitter was founded, and more than 5 years since we made our first version of Twitter cheat sheet. Although Twitter has stayed true to their initial concept, changes happen and it's about time we update our cheat sheet with new data.

| by Arvid Linde

How do colours affect purchases: infographic

When deciding on the colour scheme of your next website or marketing material, remember that people are visual beings – 90% of all information absorbed by human brain is visual. People process visual information 60,000 times faster than textual information.

| by Arvid Linde

How To Optimise Your LinkedIn Profile For B2B Lead Generation

A well-optimised LinkedIn profile can make the difference between your approach being ignored or welcomed. In this post I'll show you a few simple things you can do to optimise your profile with lead generation in mind.

| by Stephen Bavister

HTTPS as a ranking signal? An SEO case study

Over 50% of web pages loaded by Firefox are served through a secure connection. Google has been on a crusade against the non-encrypted web traffic for a good while now, and the number of domains using HTTPS has gone up sharply during the past 6 months. Let’s see how important this HTTPS beast is and what can it do for our websites.

| by Arvid Linde

What Is A DMU In Marketing?

A DMU in marketing terms is the decision-making unit. It is most relevant in business to business (B2B) marketing and sales situations.

In this post we are going to look at why the concept of a DMU is so important in B2B marketing and how you can use it effectively.

| by Stephen Bavister

Builders who have cracked construction industry social media marketing

It’s no secret that some B2B companies are extremely bad at building their social media following mainly because they can’t stop thinking that social media is B2C nonsense. As social media audiences age, companies are increasingly realising that these marketing channels, previously associated with millennials, can be a valuable source for lead generation.

| by Arvid Linde

How to Plan a LinkedIn Marketing Strategy to Generate Leads

To make the most of the unparalleled opportunities LinkedIn presents in your quest for generating high-quality leads, a bit of planning goes a long way. In this post I'll give you the lowdown on the makings of a winning LinkedIn marketing strategy.

| by Stephen Bavister

How to build Twitter followers for the B2B space

Social media has undoubtedly become one of the most recognised discoveries of the 21^st century and Twitter in particular has established its position as a popular source of communication for B2B, but many businesses, big and small are still struggling to build their follower base. When it comes to steps to build twitter followers for the B2B sector, we all know the drill

| by Steph Madden

Infographic: Portrait of a LinkedIn User 2016

We've been looking a lot recently at LinkedIn. As the business social network of choice with nearly half a billion users it presents a huge opportunity for B2B marketers.

| by Stephen Bavister