LexisClick Customer obsessed blog

Why employing another sales person isn’t the answer to hitting your sales targets

Employing a great salesperson is a sure fire way to hit your sales targets - right? Well... there’s a 57% chance that it’s not, but a 43% chance that it is. In this post I’m going to help you look at where you could be going wrong in hitting your sales targets - if you think that employing another sales person is the answer you are looking for, this post might change your perspective.

30 October 2020

| by Stephen Bavister

How do you set sales pipeline targets?

From a recent survey I ran, the overwhelming result was that pipelines and targets had plenty of room for improvement. If you’re in that category I’ve written this blog post for you. I’m going to give you an outline of how to plan your sales pipeline and set useful targets.

14 October 2020

| by Stephen Bavister

How do you measure marketing productivity?

In business there is a saying that turnover is vanity, profit is sanity and cash flow is reality. It’s similar in marketing; there are a lot of vanity metrics that end up clouding the view of what is actually happening. In this post my aim is to give you a few, very meaningful, metrics that will make it much easier for you to measure your marketing productivity.

15 September 2020

| by Stephen Bavister

Get better results from your remarketing, give people a reason to return

Getting new visitors to your website is only the first step in the journey. It is rare that I come across businesses that measure the visitors returning to their website. However when I mention that "people typically choose to buy from the businesses that they know, like and trust", heads nod at this well used phrase (even Donald and Hilary approve!).

03 July 2019

| by Stephen Bavister

How to attract new customers - 14 essential tips to create magnetic attraction

Your business can have a magnetic attraction to your ideal new customers. When you make a 5% improvement in each of the 14 areas I'm sharing with you below - you'll nearly double your business by increasing your magnetic attraction.

24 June 2019

| by Stephen Bavister

How to grow your business by providing remarkable value

Imagine you were walking in the countryside and saw a bright purple cow in a field of otherwise completely normal cows. I’d be surprised if you didn’t take a picture, post it on social media and tell all your friends. Some of them would probably go and see it, then do the same as you. The next thing it would be all over the news. That’s the power of being remarkable.

09 June 2019

| by Stephen Bavister

Is developing a growth mindset in business essential for success?

Something is holding you back and you can’t quite put your finger on it. Does that feeling sound familiar? When you’re growing your business there is one huge but invisible force that can block all your efforts. Your mindset.

03 June 2019

| by Stephen Bavister

Stop the struggle. Win for your customers instead of battling against them.

Growing a business can feel like a battle. You’re constantly fighting to achieve your next goal or to overcome that obstacle that's just been thrown down in front of you. The trouble is when you're battling to grow your business, you can end up fighting against your customers rather than for them.

24 May 2019

| by Stephen Bavister

Customer Obsession: The secret to Amazon's success

We’ve been researching Customer Obsession extensively over the last 12 months. There is one organisation that comes up time and time again and it’s Amazon.

17 May 2019

| by Stephen Bavister

Your sales funnel doesn't work: here's why

The world has shifted dramatically in the last 20 years. The sales funnel was designed for the old world of business, not the new world. Your sales funnel isn’t working like it used to, because it’s not designed for today's customers. To see the success we want, rethinking the marketing and sales funnel is something we have to tackle. One way to rethink it is with the Customer Obsessed Filter.

12 May 2019

| by Stephen Bavister

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Recent posts by Stephen Bavister

Why employing another sales person isn’t the answer to hitting your sales targets

How do you set sales pipeline targets?

How do you measure marketing productivity?

Get better results from your remarketing, give people a reason to return

How to attract new customers - 14 essential tips to create magnetic attraction

How to grow your business by providing remarkable value

Is developing a growth mindset in business essential for success?

Stop the struggle. Win for your customers instead of battling against them.

Customer Obsession: The secret to Amazon's success

Your sales funnel doesn't work: here's why

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