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73 global insights into inbound marketing - Hubspot research

This year at Lexisclick we were part of an interesting collaborative effort of absorbing one of the most comprehensive pieces of research on B2B marketing - Hubspot's State of Inbound. Along with dozens of other Hubspot partners we were given early-bird access to the report.

Here is an attempt to create a summary of the resulting blog posts. Some of this stuff is truly groundbreaking and I strongly suggest you at least skim-read all 74 articles written by world's top inbound marketing professionals. That's your reading list sorted for this month! The blog posts are organised by topic and they come in no particular order. Let's crack on:

| by Arvid Linde

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33% of Marketers Ready to Give Instagram a Go. Are You?

It’s that time of the year again and HubSpot’s annual “State of Inbound” report is ready. HubSpot surveyed 4,000 marketers worldwide in a bid to understand what drives inbound marketing today and how it might transform next year. Hubspot asked a wide range of questions on respondents' current marketing strategy, tactics and future plans.

| by Arvid Linde

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Lead generation part 1: how to create an irresistible offer

Leads are the lifeblood of any business – you need a regular influx of new sales prospects to keep your sales team occupied and your bank account healthy. That’s why we’ve decided to take a detailed look at the whole process of lead generation and lead management from a perspective of small or medium business owner and with an obvious slant on business conducted online.

| by Arvid Linde

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Instagram B2B Success - Infographic

Hot on the tail of our Instagram series is our Instagram B2B Success round-up infographic. As the social network platform with the highest engagement of any channel, Instagram is a must for you business. Here a few ways to make your B2B a success, Insta-style!

| by Graham Fry

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6 Viral marketing lessons from Rio 2016 Olympics

The Rio 2016 Olympic games are over and we are already missing the buzz, especially as Team GB did so remarkably well. The commercial side of things, of course, was dominated by the big multi-billion sponsors, however, there are plenty of interesting takeaways that SME owners and marketers can use to make their own viral marketing strategy more exciting.

| by Arvid Linde

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7 top apps to make remarkable content for Instagram

Ok, so you have gotten inspired by the big boys of B2B on Instagram and you’ve developed a strategy based around our 10 top tips for Instagram success so you’re all set to start posting. Here are 7 apps you need to download now to create remarkable content to make your brand shine:

| by Graham Fry

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What is Hubspot inbound marketing certification

Anyone practising the art of ‘Inbound Marketing’ will undoubtedly have heard of and have probably used Hubspot at one time or another, but for those of you who haven’t – Hubspot is an inbound marketing software platform that helps companies attract visitors, convert leads and close customers. Famed for coining the phrase ‘inbound marketing’, Hubspot have been operational since 2006 and now boast a portfolio of over 19,000 customers in over 90 different countries.

| by Steph Madden

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10 tips for setting your B2B Instagram up for success

With Instagram hitting over 500 million active monthly users, if you’re not marketing your B2B on Instagram you’re missing a huge pool of prospective clients. Instagram has the highest engagement rate of any social network so it has to be a key part of any business, no matter their sector.

| by Graham Fry

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Top 6 creative B2B lead generation ideas

We’re all aware off the classic B2B lead generation methods like guest blogging, paid search, good old cold calling and others. So why don’t we look at some more off-beat methods to make sure we’re making the most of the abundance of lead gen techniques available to the modern marketer.

| by Arvid Linde

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Why you need a marketing strategy to achieve inbound results

Hands up who has a written digital marketing strategy? In a recent seminar that I ran only a few hands went up when I asked this question. We all know we should have written one - but very few of us do. And for those that do they very rarely read it again after it's been written.

| by Stephen Bavister

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