SEO trends to watch in 2017

Although the fundamental values of SEO have remained unchanged for the last 10 years, high-quality content and sustainable link building strategy may no longer be enough in 2017. Especially in extremely competitive niches. Let’s look at three trends that have a potential of changing the way we think about SEO in 2017.

| by Arvid Linde

18 Hubspot developments to smash your inbound marketing targets in 2017

It’s that time of year when we get out our crystal balls to see what the new year has in store for us.

| by Stephen Bavister

Up your digital marketing game for 2017

November's seminar recently took place at the Greenhouse Hotel in Bournemouth. Don't worry if you couldn't attend. We will be creating a free on-demand webinar. 

| by Steph Madden

UK Construction Week 2016, our marketing survey infographic

We recently attended the UK Construction Week Exhibition at the NEC in Birmingham to conduct a marketing survey to uncover the current state of marketing within the construction industry in the UK. 

| by Graham Fry

LinkedIn strategies to generate leads and sales

October's LinkedIn seminar recently took place at the Greenhouse Hotel in Bournemouth. Don't worry if you couldn't attend. We have created a free on-demand LinkedIn webinar: book your space now and let's get started.

| by Steph Madden

5 tips for a professional LinkedIn profile picture

Research shows that your LinkedIn profile is 14 times more likely to be viewed if you take the time to create a well thought-out and professional looking LinkedIn profile picture. There are a number of factors to take into consideration when selecting your profile picture,

| by Steph Madden

Powerful Content Marketing Tactics To Build Your Expert Profile

If you have been keeping up to date with digital marketing, you'll have heard a lot about the term content marketing over the last couple of years. In digital marketing we use it as a general term to cover blog posts, video content, downloadable content and social media. In reality it is much wider than this and has been around for a lot longer than the term content marketing has been commonly used.

| by Deepika Gopalarathnam

How a  personal development plan can benefit your business

From a business owners’ perspective surely there can be nothing more important than having a strong and productive team. After all it’s the people you employ who help create your businesses revenue and without them you could say that there wouldn’t be much of a business at all.

| by Steph Madden

73 global insights into inbound marketing - Hubspot research

This year at Lexisclick we were part of an interesting collaborative effort of absorbing one of the most comprehensive pieces of research on B2B marketing - Hubspot's State of Inbound. Along with dozens of other Hubspot partners we were given early-bird access to the report.

Here is an attempt to create a summary of the resulting blog posts. Some of this stuff is truly groundbreaking and I strongly suggest you at least skim-read all 74 articles written by world's top inbound marketing professionals. That's your reading list sorted for this month! The blog posts are organised by topic and they come in no particular order. Let's crack on:

| by Arvid Linde

33% of Marketers Ready to Give Instagram a Go. Are You?

It’s that time of the year again and HubSpot’s annual “State of Inbound” report is ready. HubSpot surveyed 4,000 marketers worldwide in a bid to understand what drives inbound marketing today and how it might transform next year. Hubspot asked a wide range of questions on respondents' current marketing strategy, tactics and future plans.

| by Arvid Linde