November's seminar recently took place at the Greenhouse Hotel in Bournemouth. Don't worry if you couldn't attend. We will be creating a free on-demand webinar.
We recently attended the UK Construction Week Exhibition at the NEC in Birmingham to conduct a marketing survey to uncover the current state of marketing within the construction industry in the UK.
Research shows that your LinkedIn profile is 14 times more likely to be viewed if you take the time to create a well thought-out and professional looking LinkedIn profile picture. There are a number of factors to take into consideration when selecting your profile picture,
If you have been keeping up to date with digital marketing, you'll have heard a lot about the term content marketing over the last couple of years. In digital marketing we use it as a general term to cover blog posts, video content, downloadable content and social media. In reality it is much wider than this and has been around for a lot longer than the term content marketing has been commonly used.
From a business owners’ perspective surely there can be nothing more important than having a strong and productive team. After all it’s the people you employ who help create your businesses revenue and without them you could say that there wouldn’t be much of a business at all.
This year at Lexisclick we were part of an interesting collaborative effort of absorbing one of the most comprehensive pieces of research on B2B marketing - Hubspot's State of Inbound. Along with dozens of other Hubspot partners we were given early-bird access to the report.
Here is an attempt to create a summary of the resulting blog posts. Some of this stuff is truly groundbreaking and I strongly suggest you at least skim-read all 74 articles written by world's top inbound marketing professionals. That's your reading list sorted for this month! The blog posts are organised by topic and they come in no particular order. Let's crack on:
It’s that time of the year again and HubSpot’s annual “State of Inbound” report is ready. HubSpot surveyed 4,000 marketers worldwide in a bid to understand what drives inbound marketing today and how it might transform next year. Hubspot asked a wide range of questions on respondents' current marketing strategy, tactics and future plans.
Leads are the lifeblood of any business – you need a regular influx of new sales prospects to keep your sales team occupied and your bank account healthy. That’s why we’ve decided to take a detailed look at the whole process of lead generation and lead management from a perspective of small or medium business owner and with an obvious slant on business conducted online.
Hot on the tail of our Instagram series is our Instagram B2B Success round-up infographic. As the social network platform with the highest engagement of any channel, Instagram is a must for you business. Here a few ways to make your B2B a success, Insta-style!