As part of our customer onboarding process, we run a workshop to understand your business in more detail to make sure we think we can help you (and that you agree).
We only take on customers where we are confident we can deliver results. If we cannot deliver the results we promise, we have provided details on the guarantees we provide below.
Niche Identifier workshop
We can not find you a niche that we are all confident is right
We have a 10 step validation criteria for the niche, which covers a variety of things, some are about you/your opinions, and some are for us to decide if we think it will work. If we come up with a niche that does not pass the validation checks, we will either rerun the workshop or offer you a refund - it's up to you.
Lead generation system build
We guarantee 20 leads from the setup of the system. If we can not deliver the 20 new leads, you are welcome to a pro-rata refund, but here are a few situations when alternatives might be worth considering.
There are two likely reasons why it will not have worked: a combination of wrong message or wrong audience or not enough people have seen the message.
Wrong message or audience
We will make some assumptions in the workshop based on your knowledge of what you sell and who you sell it to, combined with our experience working with other consultancy businesses. It is in everyone's interest to get it working the first time around. If it doesn't work, we will call a meeting to discuss the data gathered and agree on the next steps. We will need to revisit the assumptions made in the workshop and evaluate what to do next.
Not enough advertising budget
We allow £350 ad spend for the testing of the lead generation system. The only way to 100% know how much money it will need to generate leads is to run the adverts. We shouldn't need to spend all this budget to get data back from your target audience on how they respond to your message. If you are happy with the quality of the leads we are generating, it may be worth considering increasing the ad budget. For example, we might generate 15 leads you are happy with, and the budget has run out. We will provide an estimate for the costs to generate 5 more leads. You can decide if you would like to pay to continue running the tests, or we can offer a pro-rata refund and stop working together.
Lead generation monthly subscription service
We can not generate enough leads
We guarantee 20 leads each month. If we do not hit 20 in a month, we can discuss the different options to decide what you would like to do.
- Carry forward the balance and increase the goal for the following month, e.g. 80% of the target hit next month's target would be 120%.
- Prorata refund on the meetings not booked, e.g. 80% of target hit, we provide a 20% refund, and you continue with the service.
- Prorata refund and cancel the service.