Lead Generation For Consulting Businesses

10 meetings booked guaranteed for £1,500 + VAT per month plus set up

We work with owners of small consultancies who want to grow.  We build their lead generation and meeting booking systems.

We offer guaranteed results because we are very focused on taking on the right clients.

We work with you to help you focus on winning the right type of business which reduces your consultancy's dependence on you.

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We get you on a call with the right person at the right company, with the right problems

guarantee
Guaranteed results
We guarantee 10 meetings you want booked in your calendar every month.
price-tag
Fixed price
We cover the costs for any software and advertising needed to generate the results.
managed
Fully managed solution
We take care of all the details. We book the meetings in your calendar, you close them.
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How does it work?

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Step 1 - Niche identified

GUARANTEED RESULTS: A niche identified (value proposition & audience) that you are confident in and passes our 10 point validation test. If not, we will rerun the workshop or refund you.

3-hour workshop to identify which niche we should focus on to generate the leads and meetings that you want. We will create a unique value proposition and audience to test it on.

£500 + VAT one-off cost.

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Step 2 - Lead generation system built

GUARANTEE: Contact details for 20 leads who are the right person at the right company with an interest in the problem your solve or a pro-rata refund based on how many leads we have generated

We will build a system to generate leads and validate your niche by generating 20 new email addresses of people interested in your value proposition.

£1250 + VAT one-off cost.

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Step 3 - Meeting booking system built

GUARANTEE: 10 meetings booked in your calendar with the right person at the right company with the right problem or a pro-rata refund

We will build you a system to qualify leads and convert the leads into meetings.  You will get 10 meetings booked with the right person at the right company with the right problem and who want to talk to you about how you can fix their problem.

£2500 + VAT one-off cost.

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Step 4 - Meetings booked every month subscription service

GUARANTEE: 10 meetings booked a month with the right person at the right company with the right problem or a pro-rata refund

We will manage the lead generation and meeting booking systems, including ad spend, to ensure you get 10 meetings booked each month. This cost includes the software and ad spend required.

£1500 + VAT per month subscription service.

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Frequently asked questions

As part of our new client onboarding process, we run a workshop to understand your business in more detail to make sure we think we can help you (and that you agree).

We will only take on clients where we are confident we can deliver results. If we cannot deliver the results, we have detailed how we would deal with that scenario. 

Niche Identifier workshop

We can not find you a niche that we are all confident is right

We have a 10 step validation criteria for the niche, which covers a variety of things, some are about you/your opinions, and some are for us to decide if we think it will work. If we come up with a niche that does not pass the validation checks, we will either rerun the workshop or offer you a refund. Up to you.

Lead generation system build

We guarantee 20 leads from the setup of the system. If we can not deliver the 20 new leads, you are welcome to a pro-rata refund, but here are a few situations when alternatives might be worth considering.

There are two likely reasons why it will not have worked: a combination of wrong message or wrong audience and not enough people have seen the message.

Wrong message or audience

We will make some assumptions in the workshop based on your knowledge of what you sell and who you sell it to, and our experience working with other businesses. It is in everyone's interest to get it working the first time around. If it doesn't work, we will call a meeting to discuss what data we have gathered and agree on the next steps. We will need to revisit the assumptions made in the workshop and evaluate what to do next. 

Not enough advertising budget

We allow £350 ad spend for the testing of the lead generation system. The only way to 100% know how much money it will need to generate leads is to run the adverts. We shouldn't need to spend all this budget to start getting some data back from your target audience about if they respond to your message. If you are happy with the quality of the leads we are generating, it may be worth considering increasing the ad budget. For example, we might generate 15 leads you are happy with, and the budget has run out. We provide an estimate for the costs to generate 5 more leads. You can decide if you would like to pay to continue running the tests, or we can offer a pro-rata refund and stop working together. 

Meeting booking system build

We guarantee 10 meetings from the set-up of the system. If we can not deliver the 10 meetings, you are welcome to a pro-rata refund (e.g. 60% of meetings booked, then pro-rata refund would be 40% of the meeting booking system set up cost). However, there are a few situations when alternatives might be worth considering.

We can not generate enough meetings during the build phase

We will do whatever we can to hit the target, but if the volume is not there, here are some options:

  • If you are happy with the number of meetings you are getting for the price, we could continue with a lower target for the same price. We cannot reduce our fee because we still need to invest the same amount of time to achieve the reduced target.
  • You are happy with the quality of meetings but need more. We can estimate what we think it will cost to increase the volume of leads, and you can decide if you would like to continue. The main cost will be an increase in ad spend. 
  • If you are not happy with any of these options, you can have a pro-rata refund.
  • If we have not delivered any meetings and do not think we can, we will offer you a full refund of the lead generation build cost.

Meetings booked every month subscription service

We can not generate enough meetings 

We guarantee 10 meetings booked each month. If we did not hit 10 in a month, we can discuss the different options to decide what you would like to do.

  • Carry forward the balance and increase the goal for the following month, e.g. 80% of the target hit next month's target would be 120%.
  • Prorata refund on the meetings not booked e.g. 80% of target hit than 20% refund and continue with the service
  • Prorata refund and cancel the service.

We can not generate enough leads to get enough meetings

The lead generation system feeds the meeting booking system. If we are generating some leads but not enough, we need to invest more in advertising.  We include a budget of up to £350 per month for advertising to generate leads each month. If we can not achieve the goals using that budget, we will propose a new cost for our monthly service.  You can decide if you would like to continue with our service or if you would like a pro-rata refund.

 

Our goal is to build a scalable system that achieves a minimum of 10 meetings per month. Once we have hit that goal for a couple of months, we can discuss what else we could do to ramp up the system to generate more meetings.

At a high level, there are two things to work on:

  • Getting more people in the top of the funnel
  • Increase the conversion rate through the funnel.

Once we have hit the initial target and learnt both about how your audience responds to your message, we can discuss the options about how to scale up the system.

We will work with you to define a qualified lead. We run a workshop with you to work out the answers to these three questions

  • Who is the right person (job role) you want to talk to
  • Right company
  • Right problem

The leads will have booked a meeting to talk to you about your solution to a problem they know they have. 

As part of the initial setup, we will work out the problem you want to solve and how to get people interested in talking to you about it.

There is a broad spectrum of different companies that say that can generate leads for various types of businesses. 

We specialise in and only work with consulting businesses, which is unique as far as we know.

We found two problems that all lead generation companies - no guaranteed results or no guarantee that the leads will be any good.

We are offering a guaranteed quantity AND guaranteed quality.

As part of the set-up for the lead generation and meeting booking service, we will run a workshop to  

  • Identify a profitable niche to focus on
  • Creation of a message and value proposition for your business

If you work with us, we offer guarantees at every stage. If we do not deliver, you can request a refund or pro-rata refund if we have delivered some of but not all of what was guaranteed.

If you do not think this makes us different, then please let us know.

The meetings will be with leads that we have generated. The meetings will be with the right person at the right company who want to talk to you about the right problem that you want to solve.

We work with you to figure out what sort of leads you should be generating for your business. The right leads will help you grow your business, not just keep you busy!

We will help you create a value proposition that is of interest to your ideal customers. As part of the Niche Identifier Workshop, we will identify an uncontested niche you're passionate about pursuing.

We will build a lead generation system using digital adverts to generate leads that are interested in what you offer.

We will then build a system to get you meetings with those leads. This system will vary depending on your business but may utilise email marketing, digital adverts or other channels as required.

NOTE: We only work with consulting businesses.

Our definition of a consultancy is a business that sells its expertise and advice, typically on a time for money basis. You may also call your business an agency, a practice or a firm.

The consultancies we work with typically have customers worth at least £6,000 per year.

You will need to have sold whatever you want us to generate leads for and have or could have at least one strong case study.

The more case studies you have, the better we can help you.

Our services are particularly suited to owner-managed consulting businesses that turn over £200k-2m a year with 3-20 employees.

At the end of the niche identifier workshop, we will review what we have come up with to ensure it meets these criteria. If it doesn't, we will either rerun the workshop or offer you a full refund of the cost of the workshop.


  1. Are you passionate about solving this problem for these people?
  2. Have you got at least one example where you have done this before?
  3. Would it be profitable to focus on doing just this?
  4. Do you think there are enough people in this niche to achieve your business goals for the next 12 months or more?
  5. If you focus on this niche, could you become the best in the world at it?
  6. Can you be in a top 3 position within the market within the next six months?
  7. Could you delegate the sales and delivery of this work to someone less experienced than you?
  8. Is what you’re offering sufficiently different to the competitors that you can define a compelling message and irresistible offer?
    1. Research competitors value proposition.
    2. Google the problem and solution to see what else comes up
  9. Are your ideal customers looking to fix the problem that you have identified?
    1. Check search volume for related keywords for problem and solution
  10. Can we find enough people on LinkedIn to target?
    1. Min 2-3k, ideally 10-20k, Max 30k

The word leads mean different things to different people, so here is our definition.

Our definition of a lead is 

  • Right person
  • Right company
  • Implied problem

We will generate leads by creating an asset people will give their contact details to get access.

When they fill out the form, we will know their job title and company to qualify if they are the right person at the right company.

We know they have an implied problem because they will have filled out a form to download something like a checklist titled "10 ways to fix <INSERT THEIR PROBLEM>".

A lead has only implied they have a problem not admitted it. The lead also is probably not ready to have a meeting with you about their problem.

The meetings will be from leads that we have generated. The meetings will be with the right person at the right company who want to talk to you about the right problem that you want to solve.

These criteria will be set during the workshop.

The meeting will be booked by the potential customer directly into your calendar. They will use a meeting booking tool like the one at the bottom of this page.

The meeting booking tool we use automatically sends a reminder before the meeting.

In our experience, the number of people who turn up for the meeting is close to 100%.

If for whatever reason, they do not turn up, you will have their contact details to rearrange the meeting.

Any other questions?

Booked a call with one of our team