Lead Generation For Consulting Businesses

We build you a system that generates qualified leads and sales meetings.

We work with owners of small consultancies who want to grow their impact and value. We work with them to identify a highly profitable niche, and then build a lead generation and sales system so they can realise their goals.

We build systems you own and offer guaranteed results because it’s our mission to empower you to scale your consultancy.

We work with you to attract and win ideal customers that you can deliver to at scale so that you can build a more valuable consultancy for you, your customers and your team.

Take the first step and join our FREE lead generation strategy workshop.

Free lead gen strategy workshop
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We get you the right leads. That means the right person at the right company, with the right problem

guarantee
Guaranteed results
We guarantee qualified leads every month at a level you've agreed with us.
price-tag
Transparent pricing
Clear pricing for all our services available on our website.
managed
Fully managed solution
We take care of all the details. Qualified leads for your business month in month out.
Free lead gen strategy workshop

How does it work?

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Step 1 - Book a free lead generation strategy workshop

Join a free group strategy workshop with a maximum of seven other consulting business owners like you. In the workshop, one of our lead generation experts will take you through some of the most common mistakes you need to avoid. Plus, the essential components of building a system to generate the right leads to scale your consulting business and a sales forecast to show you the results you can expect.

FREE

Free lead gen strategy workshop
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Step 2 - Decide if our approach is right for you

We believe that consultancies and consultancy owners are the world’s problem solvers. It is our mission to empower you to scale your consultancy so that you can scale the problems that you solve in the world. To achieve that, you’ll have a unique purpose and ideal audience you serve. We partner with our customers to define, attract and sell to your ideal audience to convert them into ideal clients. We have systemised this approach and provide different options for how you can engage with us.

Join our Free Lead Generation Strategy Workshop to learn more about our approach. 

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Step 3 - Choose the service that best fits your needs

90-Day Consultancy Accelerator: For consultancies with ambitious growth goals looking for a fully managed lead generation and sales prospecting solution. Starts from £2,999/month.

Lead Generation System Build: For consultancies that want to take the process step-by-step to test their niche and our approach. Start with your Niche Identifier Workshop and then build your Lead Generation System to test your niche, with 10 guaranteed good fit leads. 

Consultancy Lead Generation Masterclass: The DIY solution for consultancies that want to build, run and manage the system themselves. Join a cohort of 8 other consultancy owners to build a lead generation system you can manage yourself.

Frequently asked questions

As part of our customer onboarding process, we run a workshop to understand your business in more detail to make sure we think we can help you (and that you agree).

We only take on customers where we are confident we can deliver results. If we cannot deliver the results we promise, we have provided details on the guarantees we provide below. 

Niche Identifier workshop

Situation: We can not find you a niche that we are all confident is right.

We have 10 validation criteria for the niche, which cover a variety of things, some are about you/your opinions, and some are for us to decide if we think it will work. If together we identify a niche that does not pass the validation checks, we will either rerun the workshop or offer you a refund - it's up to you.

Lead generation system build

Situation: We do not generate the agreed number of good-fit leads from the Lead Generation System Build advertising allocation.

We guarantee 5 or 10 leads as part of the Lead Generation System Build, depending on the size of the audience we identify with you in the Niche Identifier Workshop. If we can not deliver the agreed number of new good-fit leads, we will continue to work with you to do what is needed to generate the agreed leads at no extra cost to you apart from funding any additional advertising spend required.

If the initial advertising budget has not generated the agreed number of leads, there are three most likely reasons: a combination of wrong message and/or wrong audience, or not enough people have seen the message, or your audience attracts a high cost per acquisition.

Wrong message or audience

We will make some assumptions in the workshop based on your knowledge of what you sell and who you sell it to, combined with our experience working with other consultancy businesses. It is this message that we have understood from you that is tested in the market. For many of the consultancies we work with, this is the first time they have properly tested the message in the open market, and no one knows how the market will respond.  It is in everyone’s interest to get it working the first time around. If it doesn’t work, we will call a meeting to discuss the data gathered and agree on the next steps. We will need to revisit the assumptions made in the workshop and evaluate what to do next. 

Not enough advertising budget

We allow £350 ad spend to test the lead generation system. The only way to 100% know how much money is needed to generate leads is to run the adverts. We shouldn’t need to spend all this budget to get data back from your target audience on how they respond to your message. If you are happy with the quality of the leads we are generating, but the average cost per acquisition is higher than our initial agreed target, it will be worth considering increasing the ad budget. For example, we might generate 7 leads you are happy with, and the budget has run out. We will provide an estimate for the costs to generate 3 more leads. You can decide if you would like to pay to continue running the tests.

If you choose not to proceed with further advertising and don't want to continue with our service, we will complete your growth plan using the data that we have captured. We will then guide you with our recommendations on what to do next to achieve your goals. At the end of the process, you will have your identified niche, downloadable asset, advertising campaign, and CRM system set up, with clear criteria on what you require from your lead generation.

Please note: If you haven’t achieved message-market fit to generate your agreed number of leads, funding additional ad spend is an incredibly cost-effective way to determine and refine your message-market fit. We are committed to generating results for our customers, and all the additional work required to achieve your initial target is carried out at no extra cost to you, your only additional cost in the ad spend that we allocate in budgets of £350.


Lead generation monthly subscription service

We can not generate enough leads 

We will guarantee a number of good-fit leads each month. If we do not generate the agreed number in a month, we can discuss the different options to decide what you would like to do.

  • Carry forward the balance and increase the goal for the following month, e.g. 80% of the target hit increases next month's target to 120%.
  • Prorata refund on the leads not generated, e.g. 80% of target hit, we provide a 20% discount on the next month's service, and you continue with the service.
  • You cancel the service, and we will continue to work until the agreed number of leads is generated. Please note that you will need to fund additional ad spend to generate the agreed leads.
  • Please note: we don't have any direct control over the advertising cost per acquisition and seasonality. If we see that either of these two scenarios has affected the number of leads generated, the lead target will need to be adjusted in accordance with the estimated changes. 

 

Our goal is to build a scalable system that generates your target leads each month. Once we have hit that goal for a couple of months, we can discuss what else we could do to ramp up the system to generate more meetings.

At a high level, there are two things to work on:

  • Getting more people in the top of the funnel
  • Increase the conversion rate through the funnel.

Once we have hit the initial target and learnt how your audience responds to your message, we can discuss how to scale up the system.

We will work with you to define a qualified lead.

We run a workshop with you to work out the answers to these three questions

  • Who is the right person (job role) you want to talk to
  • Right company
  • Right problem

The leads will meet the criteria we've agreed with you, have given their contact details to you, and shown interest in the problem you solve.

As we are using advertising to generate the leads, they will be early-stage leads that require follow-up to take action with you and progress to opportunities. Part of our process is working with you to define your follow-up, including the next steps that these leads will take with you allowing you to build the trust required to progress them to become opportunities. 

 

There is a broad spectrum of different companies that can generate leads for various types of businesses. 

We specialise in providing this service to consulting businesses, which is unique as far as we know.

We found two problems with all the lead generation companies we have found - no guaranteed results or no guarantee that the leads will be any good.

We offer a guaranteed quantity AND guaranteed quality. We also work with you to create your processes and system to progress the leads you generate to become sales opportunities and customers. 

We build all of the systems so that you own them and work with you to identify and prove a profitable niche market that you can lead - to increase the value of your consultancy.

As part of the setup for the lead generation service, we run a workshop to  

  • Identify an audience to target
  • The problem they have that you can fix

If you work with us, we offer guarantees at every stage. If we do not deliver, we either offer a refund or continue working with you at no additional charge until we deliver what we promised. 

Please let us know if you do not think this makes us different.

We work with you to figure out what sort of leads you should be generating for your business. The right leads will help you grow your business, not just keep you busy!

As part of the Niche Identifier Workshop, we will identify an uncontested niche you’re passionate about pursuing.

We will build a lead generation system using digital adverts to generate leads that are interested in what you offer.

We will then work with you to develop the processes and systems to progress these leads to become sales opportunities and, ultimately, customers. 

 

NOTE: We only provide these services to consulting businesses.

Our definition of a consultancy is a business that sells its expertise and advice, typically on a time-for-money basis. You may also call your business an agency, a practice or a firm.

The consultancy customers typically have customers or clients worth at least £6,000 per year.

You will need to have sold whatever you want us to generate leads for before and have or could have at least one strong case study.

The more case studies you have, the better we can help you.

Our services are particularly suited to owner-managed consulting businesses that turn over £200k-2m a year with 3-20 employees.

We also provide Masterclasses to consultancy businesses that want to manage their lead generation in-house.

At the end of the niche identifier workshop, we will review what we have come up with to ensure it meets these criteria. If it doesn't, we will either rerun the workshop or offer you a full refund of the cost of the workshop.

  1. Are you passionate about solving this problem for these people?
  2. Have you got at least one example where you have done this before?
  3. Would it be profitable to focus on doing just this?
  4. Do you think there are enough people in this niche to achieve your business goals for the next 12 months or more?
  5. If you focus on this niche, could you become the best in the world at it?
  6. Can you be in a top 3 position in the market within the next six months?
  7. In time, could you delegate the sales and delivery of this work to someone less experienced than you?
  8. Is what you’re offering sufficiently different to the competitors meaning you can define a compelling message and irresistible offer?
  9. Are your ideal customers looking to fix the problem that you have identified?
  10. Can we find enough people on LinkedIn to target?
    1. Min 2-3k, Ideally 10-20k, Max 100k (to start with)

The word leads mean different things to different people, so here is our definition.

Our definition of a lead is 

  • Right person
  • Right company
  • Implied problem

We will generate leads by creating an asset people will give their contact details to get access.

When they fill out the form, we will know their job title and company to qualify if they are the right person at the right company, they will also have provided their email address so that you can contact them.

We know they have an implied problem because they will have filled out a form to download something like a checklist titled "10 ways to fix <INSERT THEIR PROBLEM>".

 

Ready to get started?

Book onto a free lead gen strategy workshop with one of our lead generation experts
 
 
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