With Instagram hitting over 500 million active monthly users, if you’re not marketing your B2B on Instagram you’re missing a huge pool of prospective clients. Instagram has the highest engagement rate of any social network so it has to be a key part of any business, no matter their sector.
How do I make my B2B appealing on Instagram? Check out our last post on the top 5 B2B accounts on Instagram for some inspiration. Once you’ve finished getting inspired, head back here to read our 10 tips for setting up your Instagram for B2B success.
I’m sure you’ve heard the saying that people do business with people, not businesses and this is probably the most important thing to remember. Use Instagram’s unique emphasis on visual content to create a human connection like on no other social network.
10 Top Tips for B2B Instagram Success
Share your company’s history
A company's past is just as important as its future. Sharing your past with your customers creates context, shares your journey and can even create an emotional connection with your audience. It also gives you the chance to use one of the most powerful hashtags on Instagram #ThrowbackThursday
A new feature from Instagram, released just this August, 'Stories', allows you to share content that you don’t necessarily want to stay on your feed but want your followers to see. As you share multiple photos and videos, they appear together in a slideshow format: your story.
With 'Instagram Stories', you don’t have to worry about over-posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.
Share Company News
Did your company just win an award? Moved to a new office? Created an exciting new partnership with another business? Launched a redesigned website? Take a photo, shoot a video, take a screenshot, or create a graphic announcing your news for your Instagram followers. So much cooler than 3 pages of text in a press release!
Introduce Your Team
Introducing your team to your clients creates a human connection like no other, especially when you use funny or entertaining visual content to do it. Your employees are the rock your business is built upon, so show how proud you are of them by showing them off to the world. Mailchimp are the absolute best at this, do go and check their feed out.
Show your customers your culture
Give your customers further insight into your business by sharing images from office, whether it be work or play. Every business is unique, as are the people in it. Sharing pictures of your team hard at work or smashing ping pong balls at lunch lets your customers get to know you on a personal level.
Make the most of those Hashtags
As with Twitter, hashtags are an amazing way for people to find your posts, so use them liberally! Hashtags categorise your posts and help users discover your content. They are far more effective at getting reach for your post than sharing to your organic audience alone. Using around five hashtags per post is the magic number, as over-saturation of hashtags can dilute your message.
Use Amazing Content
You can easily combine time lapse and a cinemagraph to create an awesome little story. Your Flixel Cloud Plan includes our new time lapse app called Persecond for Mac. #flixel #cinemagraph by @mrjonkane for @mvmtwatches
A video posted by Flixel | Cinemagraph Pro (@flixelphotos) on
There are many tools out there to create thumb-stopping images that will let you stand out from the crowd. One of our favourites is Flixel, a great piece of software that creates amazing cinemagraphs with ease. Your content needs to grab people’s attention and using video, cinemagraphs and great photographs make the difference between someone stopping on a post or just thumbing past.
Let you customers shine
What better way to advertise your business than by sharing what your customers are achieving with your help? Adobe are the absolute masters of this with their feed full of their customers' work, created with Adobe’s products.
The best way to do this is by using a nifty little app called Repost. Did you know that 65% of Instagram users say they feel honored when a brand @mentions them? Repost is an easy way to make your followers feel appreciated.
Check your feed or search for a specific user or hashtag, click on the photo and press, repost It’s that simple. Sharing and reposting is a great way for businesses to show their user-generated content (UGC) and give a big shout out to their customers.
Onlypult is a service of scheduled posts in Instagram. You can upload and publish photos and videos from your computer and smartphone, keep a calendar of publications, use photo-filters, manage from 1 to 40 Instagram-accounts at once, grant access to SMM-specialist without providing passwords from your Instagram brand account. You can view analytics of your accounts, make reposts of chosen subscribers, save the most used tags in a list, put geolocation and delete scheduled posts with the use of a timer.
Iconosquare is numero uno when it comes to Instagram analytics. Followers, following, likes, comments, follower growth, post engagement. It is all laid out for you in a single dashboard interface allowing you to keep a very close eye on how your Instagram account is performing.
It’s not just about analytics, though. You can manage your comments, viewing them all on a single screen that also allows you to respond. You can engage with your audience via competitions run through your Instagram with Iconosquare managing the process. There is also a powerful discovery tool which allows you view the top brands on Instagram along with top influencers. Plans start at $4.90 per month which is well worth the investment if you are serious about growing your presence on Instagram.
With the greatest engagement rate of any social network, Instagram is an essential marketing platform for your business. Using the methods and tools outlined above will put you firmly on the right track to Instagram success!