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4 ways to grow your email list

ways to grow your email list

Having a large email list of qualified potential prospects is a valuable asset to any business. Inexpensive to create and send, email marketing arguably provides the best ROI of any marketing channel. So how do you grow your contact list to take advantage of its potential?

A previous blog post, 4 quick tips for email marketing in the construction industry, quoted a study which found email marketing to provide 4300% ROI.

When we asked "which marketing channels generate the best ROI?email was top of the list, along with SEO and social media.

Of course, to enjoy these benefits, you first need a contact list to send your email to.

Already have an extensive contact list? Not so fast! Research from Hubspot has found that the average email database degrades by 22.5% a year. That means your database of 10,000 contacts will be reduced to fewer than 4700 contacts in just 3 years as contacts change and abandon email addresses or opt out of your communications.

To combat this decay, grow your email list, and enjoy the benefits, try these four tactics:

Calls to action on social

Did you know you can add CTAs to your Facebook business page?

ways-to-grow-your-email-list-fb-cta

Adding a CTA to your profile allows you to link to a landing page on your own site where users can enter their email address.

While there's no dedicated CTA functionality on either Twitter or Linkedin at present, you can still direct followers to your landing page from these sites from time to time.

Contest

Contests are a hugely effective and increasingly popular way to get people engaging with your brand online.

Everyone loves to win a contest - especially if there's an attractive prize for doing so.

If you're stuck for ideas, check out these five awesome social media contests for inspiration.

Get entrants to provide their email address to enter the contest and watch your email list grow!

Offline events

With email being a digital medium, it's easy to forget about it at offline events.

However, trade shows and exhibitions are an ideal place to collect new email contacts. A venue packed with prospects who all have an interest in your industry? Encourage them to leave their details and be sure to import them into your database when you're back in the office.

Content offers

Valuable content is a great way to get visitors to provide their email address.

  • Ebooks
  • White papers
  • Cheat sheets
  • Webinars

Create high value pieces of content like this and get visitors to exchange their details in exchange for a download link.

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