LexisClick Customer obsessed blog (11)

3 creative social media campaign ideas for SMEs

Campaigns are a great way to increase the impact of your social media marketing activity. But if you're a marketer at an SME, it's understandable to be somewhat reluctant. What if the campaign flops? What if nobody engages with it? To reduce the risk of this happening, try these social media campaign ideas and grow your social following.

13 May 2016

| by Christian Feest

What is SEO and why is it important?

SEO stands for search engine optimisation. Simply it means getting your website ranked on the first page of the important search engines (typically Google and Bing), in the non paid search results. The explanation is pretty simple, but achieving great results can take a lot of work - especially in competitive markets.

10 May 2016

| by Stephen Bavister

Which marketing channels generate the best ROI?

It depends on the industry, the type of business, and varies for different marketers. However, there's no doubt that some marketing channels generally give you more bang for your buck than others. So, to help you get the most from your budget, let's take a look at the data to see which marketing channels generate the best ROI.

05 May 2016

| by Christian Feest

The 3 minute guide to link building to improve SEO

Despite many changes to Google's ranking algorithm over the years, link building is still an important factor. And since improved SEO is a top goal of many marketers, we've created this quick guide to link building to improve SEO.

29 April 2016

| by Christian Feest

3 ways to create new content quickly

Most marketers know what needs to be done to succeed at content marketing. The trouble is it takes a lot of time – time many marketers don’t have. If you feel like there aren’t enough hours in the day to do content marketing, here are three ways to produce quality content quickly.

22 April 2016

| by Christian Feest

5 creative ways to generate more sales leads

Increasing sales leads is a key goal for every marketer. More leads mean more sales and more revenue. If the standard ways of generating leads aren’t getting you the results you’d hoped for, here are five other methods you might not have tried.

22 April 2016

| by Christian Feest

The 3 rules of SEO keyword research

Every marketer wants to rank highly on Google. Get on the first page for a popular term and you're guaranteed to get more traffic to your site. It's a difficult task though and more traffic won't necessarily mean more sales or leads. To increase traffic and increase sales from organic search, there are three basic rules.

14 April 2016

| by Christian Feest

Beginner's guide to advertising on Facebook

With its enormous user base and extensive targeting options, Facebook is perhaps the best option when it comes to attracting qualified leads to your page or site. In this blog post we’ll look at the basics of a successful advertising campaign on Facebook.

14 April 2016

| by Christian Feest

4 quick tips for email marketing in the construction industry

Far from being dead, email is still a highly effective marketing tactic – especially in the built environment. Despite everyone shouting about social, there’s an equal – if not stronger – case to be made for email, even in 2016.

18 March 2016

| by Christian Feest

Gaining customer trust with your content

Trust: it’s the main reason second hand car dealerships exist. Think about it – why else would someone pay more for something they could get cheaper privately? It's a similar situation in the B2B sales process. Nothing kills a deal quicker than a lack of trust and many buyers are happy to pay more for a product from a trusted brand.

17 March 2016

| by Christian Feest

Prefer getting straight to the point?

3 creative social media campaign ideas for SMEs

What is SEO and why is it important?

Which marketing channels generate the best ROI?

The 3 minute guide to link building to improve SEO

3 ways to create new content quickly

5 creative ways to generate more sales leads

The 3 rules of SEO keyword research

Beginner's guide to advertising on Facebook

4 quick tips for email marketing in the construction industry

Gaining customer trust with your content

Prefer getting straight to the point?