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4 quick tips for email marketing in the construction industry

Far from being dead, email is still a highly effective marketing tactic – especially in the built environment. Despite everyone shouting about social, there’s an equal – if not stronger – case to be made for email, even in 2016.

| by Christian Feest

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Gaining customer trust with your content

Trust: it’s the main reason second hand car dealerships exist. Think about it – why else would someone pay more for something they could get cheaper privately? It's a similar situation in the B2B sales process. Nothing kills a deal quicker than a lack of trust and many buyers are happy to pay more for a product from a trusted brand.

| by Christian Feest

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Which built environment company uses social media most effectively?

Increased brand recognition, more inbound traffic and improved SEO: just some of the benefits built environment companies can expect from social media marketing. This week, we’re looking at three heavyweights in this industry to see which one uses social media most effectively.

| by Christian Feest

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5 outside-the-box content marketing ideas

Blogs, case studies and ebooks: all proven ways to add quality content to your site, rank higher in search results and increase leads and sales. But what if you want to stand out from the crowd with outside-the-box and innovative content marketing ideas?

| by Christian Feest

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3 simple experiments to improve website ROI

How can you tell whether your latest idea to improve website performance is a stroke of genius or a terrible idea? In most cases, the only way you can know for sure is with hindsight. So, whether you’re trying to increase traffic, engagement, conversion, or all of the above, here are three simple experiments to try.

| by Christian Feest

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Is inbound marketing a good fit for the construction industry? Yes


Credibility counts for everything in the construction industry. Yet many firms in the sector are not doing all they can to boost their credibility - by neglecting inbound marketing, they are losing out.

| by Alison Edwards

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3 ways to use analytics to improve website performance

Inbound marketing is all about attracting visitors to your site, getting them engaging and interacting with what’s on it, and then converting them to a sale. Through the use of web analytics tools, you can see what’s working on your site and what’s not to maximise the efficiency of this cycle.

| by Christian Feest

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Creating a customer profile for your construction business

Customer profiling is a way to create a portrait of your customers to help you make marketing decisions. It sounds straightforward enough, but businesses in the construction sector often have trouble distilling their customers into a single profile.

| by Alison Edwards

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The importance of cornerstone content in inbound marketing

Creating content is crucial to inbound marketing success but to really leverage its full potential requires structure and organisation. If your site is lacking dedicated cornerstone content, you’ll be missing out on the full SEO and lead generation potential of inbound marketing.

| by Christian Feest

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Inbound marketing for the built environment: the basics


The term "inbound marketing" was coined by internet marketing guru Brian Halligan in 2005. Although a decade may be a long time in marketing, it's still a relatively new method that many firms in the construction and built environment sectors are still getting to grips with.

| by Alison Edwards

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