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Unicorns vs. donkeys – the strategy for mythical online marketing [infographic]

Online marketing experts seem to love unicorns – some even claim to have found their secret grazing spots, which are usually located in direct vicinity of rainbows. It’s not unusual to read about unicorn marketing strategies, unicorn blog posts and other tactics related to these fabled beasts.

| by Arvid Linde

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Why link building outreach tools suck

This review wasn't written with a purpose of puzzling and overwhelming marketing managers. It is mainly aimed at SEO professionals who struggle finding time for link building. Despite the global webmaster panic that ensued from the 2012 Google Penguin updates, acquiring backlinks has remained on website owners’ agendas.

| by Arvid Linde

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Principles of visual hierarchy in web design

If you've ever looked at visitor behaviour heatmaps, you will have noticed patterns. Of course, we all have our individual quirks but generally human eyes assimilate visual information in a certain way. Same pertains to web sites. Depending on how much effort you've put into your web design production, you can emphasise certain elements, such as calls to action (CTA).

| by Arvid Linde

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Twitter Cheat Sheet

It's been more than 10 years since Twitter was founded, and more than 5 years since we made our first version of Twitter cheat sheet. Although Twitter has stayed true to their initial concept, changes happen and it's about time we update our cheat sheet with new data.

| by Arvid Linde

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How do colours affect purchases: infographic

When deciding on the colour scheme of your next website or marketing material, remember that people are visual beings – 90% of all information absorbed by human brain is visual. People process visual information 60,000 times faster than textual information.

| by Arvid Linde

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How To Optimise Your LinkedIn Profile For B2B Lead Generation

A well-optimised LinkedIn profile can make the difference between your approach being ignored or welcomed. In this post I'll show you a few simple things you can do to optimise your profile with lead generation in mind.

| by Stephen Bavister

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HTTPS as a ranking signal? An SEO case study

Over 50% of web pages loaded by Firefox are served through a secure connection. Google has been on a crusade against the non-encrypted web traffic for a good while now, and the number of domains using HTTPS has gone up sharply during the past 6 months. Let’s see how important this HTTPS beast is and what can it do for our websites.

| by Arvid Linde

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9 reasons your website is not generating leads

So you’ve built a cool website with all the bells and whistles, you work hard to build traffic and get people to look at your offers but all they do is bounce off and buy from your competitor? I know the feeling. It is frustrating but it is solvable, and in many cases the solution is simpler than you think. Let’s look at some of the common reasons why a website is not generating leads. At the end of this article we'll give you a chance to get feedback on your landing page.

| by Arvid Linde

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What Is A DMU In Marketing?

A DMU in marketing terms is the decision-making unit. It is most relevant in business to business (B2B) marketing and sales situations.

In this post we are going to look at why the concept of a DMU is so important in B2B marketing and how you can use it effectively.

| by Stephen Bavister

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Builders who have cracked construction industry social media marketing

It’s no secret that some B2B companies are extremely bad at building their social media following mainly because they can’t stop thinking that social media is B2C nonsense. As social media audiences age, companies are increasingly realising that these marketing channels, previously associated with millennials, can be a valuable source for lead generation.

| by Arvid Linde

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