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Do you know the true value of your ideal customers?

It might be more than you think - let me explain...

For this story we're going to use a simplified example of a business called "Ben Builds".

Ben Builds has 25 customers and each of them have an average annual value of £10,000 - generating £250,000 in revenue each year. Ben is pretty happy with what his business is achieving. 

| by Callum Rylance

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The art of making lemonade

A guide to leveraging opportunities in a world of constant chaos and disruption.

| by Callum Rylance

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UK Manufacturing Industry Events Worth Attending in 2020

Attending industry events is an important aspect of planning your marketing calendar for the year ahead. For a start, it helps you stay informed about the latest innovations and industry trends, which can be used to tailor your content throughout the year. You can also meet suppliers, other marketing professionals, corporate leaders and policy makers, through which you can market your own services and products.

| by Deepika Gopalarathnam

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UK Construction Industry Events Worth Attending in 2020

As you start to plan your marketing calendar for 2020 for your construction business, make sure you leave room in your schedule to squeeze in a few events and shows.

| by Deepika Gopalarathnam

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How to install a LinkedIn Insight tag to your Google Tag Manager account

| by Callum Rylance

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How to install a Facebook Pixel to your Google Tag Manager account

 

| by Callum Rylance

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How to install Google Tag Manager to your website

 

| by Callum Rylance

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What is an ideal customer worth to you?

Have you worked out the true value of your ideal customers?

It might be more than you think...

Let’s take a simplified example of a business with 100 customers, each worth £10,000/year on the face of it.

| by Callum Rylance

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Don't sell, help people buy

Ultimately, a business only exists to solve a problem that a customer has. 

| by Callum Rylance

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Focus on Value, not Success

How do you provide value to prospects before they become paying customers?🤔

| by Callum Rylance

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