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How do you measure marketing productivity?

In business there is a saying that turnover is vanity, profit is sanity and cash flow is reality. It’s similar in marketing; there are a lot of vanity metrics that end up clouding the view of what is actually happening. In this post my aim is to give you a few, very meaningful, metrics that will make it much easier for you to measure your marketing productivity.

| by Stephen Bavister

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Transforming your website: From brochure to sales team | A real life how-to guide

In this post I’m going to share how I worked with my team and a customer of ours to take the customer’s website from generating zero leads in the last 6 months, to a regular flow of quality new leads every week. I’ll be sharing the steps that we took to take their website from a brochure sitting on a shelf, to acting as a sales team for their business, so that you can take your website on a similar journey.

| by Callum Rylance

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The hero's journey | Applying traditional storytelling to modern day marketing.

You’re getting your marketing out there. Blog posts, social media, ads and SEO. It’s happening, but it’s not really generating the results you’d hoped for. You’re sure it could be doing better. You’ve heard people talking about the customer journey and maybe even the hero’s journey, but you’re not sure whether it will make any difference to your marketing. 

| by Callum Rylance

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Work 20% less, earn 100% more...

Do you know the true value of your ideal customers?

It might be more than you think - let me explain...

For this story we're going to use a simplified example of a business called "Ben Builds".

Ben Builds has 25 customers and each of them have an average annual value of £10,000 - generating £250,000 in revenue each year. Ben is pretty happy with what his business is achieving. 

| by Callum Rylance

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The art of making lemonade

A guide to leveraging opportunities in a world of constant chaos and disruption.

| by Callum Rylance

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UK Manufacturing Industry Events Worth Attending in 2020

Attending industry events is an important aspect of planning your marketing calendar for the year ahead. For a start, it helps you stay informed about the latest innovations and industry trends, which can be used to tailor your content throughout the year. You can also meet suppliers, other marketing professionals, corporate leaders and policy makers, through which you can market your own services and products.

| by Deepika Gopalarathnam

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UK Construction Industry Events Worth Attending in 2020

As you start to plan your marketing calendar for 2020 for your construction business, make sure you leave room in your schedule to squeeze in a few events and shows.

| by Deepika Gopalarathnam

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How to install a LinkedIn Insight tag to your Google Tag Manager account

| by Callum Rylance

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How to install a Facebook Pixel to your Google Tag Manager account

 

| by Callum Rylance

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How to install Google Tag Manager to your website

 

| by Callum Rylance

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