LexisClick Customer obsessed blog

Why you should seriously consider productising your consultancy

Do you find yourself working all hours in your consultancy and not getting enough time for yourself? Are you investing half of your spare time into making your consultancy stand out rather than enjoying it with your friends and family? Is everything in your business demanding your time, meaning you rarely get time for yourself? If you’re fed up with your clients, team and business constantly demanding your time, in this post, I’m going to show you how you can overcome these challenges for good.

13 May 2021

| by Stephen Bavister

How to build a sales funnel for high-value sales in Hubspot

Every ideal customer you win is worth a tonne of money to your business, but your marketing isn’t generating a constant flow of ideal prospects. In this post, I’ll show you how you can build a sales funnel in Hubspot to attract and win all the customers you will ever need. Taking action on this post will be worth millions to you, so make sure you read to the end.

01 April 2021

| by Stephen Bavister

Why your inbound marketing activities aren’t generating the results you want

You’ve bought into inbound marketing and you’ve invested in Hubspot to deliver it and now you want the results it promised. The chances are that you’re doing more activities, but those activities aren’t generating the results you’d hoped for.

12 March 2021

| by Stephen Bavister

7 common mistakes business owners make when trying to grow sales

There are lots of options available to increase sales, it's not a lack of solutions that's holding you back, the difficulty is choosing the right one at the right time. The chances are that if you’re a business owner you might recognise some of these mistakes. This post will explain why they happen and how to avoid them.

03 December 2020

| by Stephen Bavister

Why self obsession is killing your sales pipeline growth

Ultimately what is the job of sales? Is it to hit their sales targets or to help customers buy? Businesses exist to serve their customers and customers don’t buy to help salespeople hit their targets, which means there is a fundamental problem with how sales is currently designed.

27 November 2020

| by Stephen Bavister

What a “lead” is and why it's important.

If your sales team isn't happy with the leads that are being handed to them by your marketing team, this post is for you. If you've used lead generation services only to be disappointed that you've closed so few deals from them, this is for you. If you're not happy with the quality of leads from your website, read on.

12 November 2020

| by Stephen Bavister

Why employing another sales person isn’t the answer to hitting your sales targets

Employing a great salesperson is a sure fire way to hit your sales targets - right? Well... there’s a 57% chance that it’s not, but a 43% chance that it is. In this post I’m going to help you look at where you could be going wrong in hitting your sales targets - if you think that employing another sales person is the answer you are looking for, this post might change your perspective.

30 October 2020

| by Stephen Bavister

How do you set sales pipeline targets?

From a recent survey I ran, the overwhelming result was that pipelines and targets had plenty of room for improvement. If you’re in that category I’ve written this blog post for you. I’m going to give you an outline of how to plan your sales pipeline and set useful targets.

14 October 2020

| by Stephen Bavister

How do you measure marketing productivity?

In business there is a saying that turnover is vanity, profit is sanity and cash flow is reality. It’s similar in marketing; there are a lot of vanity metrics that end up clouding the view of what is actually happening. In this post my aim is to give you a few, very meaningful, metrics that will make it much easier for you to measure your marketing productivity.

15 September 2020

| by Stephen Bavister

Transforming your website: From brochure to sales team | A real life how-to guide

In this post I’m going to share how I worked with my team and a customer of ours to take the customer’s website from generating zero leads in the last 6 months, to a regular flow of quality new leads every week. I’ll be sharing the steps that we took to take their website from a brochure sitting on a shelf, to acting as a sales team for their business, so that you can take your website on a similar journey.

09 September 2020

| by Callum Rylance

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Why you should seriously consider productising your consultancy

How to build a sales funnel for high-value sales in Hubspot

Why your inbound marketing activities aren’t generating the results you want

7 common mistakes business owners make when trying to grow sales

Why self obsession is killing your sales pipeline growth

What a “lead” is and why it's important.

Why employing another sales person isn’t the answer to hitting your sales targets

How do you set sales pipeline targets?

How do you measure marketing productivity?

Transforming your website: From brochure to sales team | A real life how-to guide

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