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How to build a sales funnel for high-value sales in Hubspot

Every ideal customer you win is worth a tonne of money to your business, but your marketing isn’t generating a constant flow of ideal prospects. In this post, I’ll show you how you can build a sales funnel in Hubspot to attract and win all the customers you will ever need. Taking action on this post will be worth millions to you, so make sure you read to the end.

| by Stephen Bavister

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Why your inbound marketing activities aren’t generating the results you want

You’ve bought into inbound marketing and you’ve invested in Hubspot to deliver it and now you want the results it promised. The chances are that you’re doing more activities, but those activities aren’t generating the results you’d hoped for. 

| by Stephen Bavister

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7 common mistakes business owners make when trying to grow sales

There are lots of options available to increase sales, it's not a lack of solutions that's holding you back, the difficulty is choosing the right one at the right time. The chances are that if you’re a business owner you might recognise some of these mistakes. This post will explain why they happen and how to avoid them.

| by Stephen Bavister

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Why self obsession is killing your sales pipeline growth

Ultimately what is the job of sales? Is it to hit their sales targets or to help customers buy? Businesses exist to serve their customers and customers don’t buy to help salespeople hit their targets, which means there is a fundamental problem with how sales is currently designed.

| by Stephen Bavister

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What a “lead” is and why it's important.

If your sales team isn't happy with the leads that are being handed to them by your marketing team, this post is for you. If you've used lead generation services only to be disappointed that you've closed so few deals from them, this is for you. If you're not happy with the quality of leads from your website, read on.

| by Stephen Bavister

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Why employing another sales person isn’t the answer to hitting your sales targets

Employing a great salesperson is a sure fire way to hit your sales targets - right? Well... there’s a 57% chance that it’s not, but a 43% chance that it is. In this post I’m going to help you look at where you could be going wrong in hitting your sales targets - if you think that employing another sales person is the answer you are looking for, this post might change your perspective.

| by Stephen Bavister

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How do you set sales pipeline targets?

From a recent survey I ran, the overwhelming result was that pipelines and targets had plenty of room for improvement. If you’re in that category I’ve written this blog post for you. I’m going to give you an outline of how to plan your sales pipeline and set useful targets. 

| by Stephen Bavister

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How do you measure marketing productivity?

In business there is a saying that turnover is vanity, profit is sanity and cash flow is reality. It’s similar in marketing; there are a lot of vanity metrics that end up clouding the view of what is actually happening. In this post my aim is to give you a few, very meaningful, metrics that will make it much easier for you to measure your marketing productivity.

| by Stephen Bavister

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Transforming your website: From brochure to sales team | A real life how-to guide

In this post I’m going to share how I worked with my team and a customer of ours to take the customer’s website from generating zero leads in the last 6 months, to a regular flow of quality new leads every week. I’ll be sharing the steps that we took to take their website from a brochure sitting on a shelf, to acting as a sales team for their business, so that you can take your website on a similar journey.

| by Callum Rylance

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The hero's journey | Applying traditional storytelling to modern day marketing.

You’re getting your marketing out there. Blog posts, social media, ads and SEO. It’s happening, but it’s not really generating the results you’d hoped for. You’re sure it could be doing better. You’ve heard people talking about the customer journey and maybe even the hero’s journey, but you’re not sure whether it will make any difference to your marketing. 

| by Callum Rylance

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