How To Optimise Your Images For An SEO Boost

As a digital marketer, I'm sure you've got a good idea of the most important SEO techniques. It goes without saying that you keep on top of the latest Google updates, your site is mobile friendly and you've developed your social media presence and blogging.

Do you make sure you're optimising your site's images?If you don't, here's why you should and how you can easily optimise your website's images.

| by Stephen Bavister

How to grow your business when you're on holiday

As a business owner or MD, it can be tough taking a holiday, or at least to switch off fully when you're on holiday. There's always a deal to be done, a project to keep on track and issues to fix.

| by Stephen Bavister

The importance of an induction period for high value partnerships

You're likely to have a formal induction period for new members of your team. Have you thought about running a similar process for new partners?

| by Stephen Bavister

The importance of a kick off meeting for high value partnerships

Taking on a new high value partner is one of the most important decisions that you can make as a business leader. The success or failure of that partnership, can directly affect the success of your business growth plans.

| by Stephen Bavister

How to do a competitive analysis

In this post we look at how you can get started with running a competitive analysis for your business. We've looked at why running a regular competitor analysis is important for business growth and now we'll look at how you can run it .

| by Stephen Bavister

The importance of competitor analysis for business growth

Many businesses that we come across rarely engage in any form of formal competitor analysis. If you're one of them, read on to find out why competitor analysis is an important part of marketing growth strategy.

| by Stephen Bavister

Good customer fit. Why it's critical to your business growth

We’ve discussed defining your ideal customer. In this video and post we look at why good customer fit is critical to your business growth and why working with bad fit customers holds you back.

| by Stephen Bavister

Quarterly goal setting for business growth

Quarterly goal setting is a simple and powerful technique for business growth. In this vlog and post we look at the importance of focusing on a quarterly objective or initiative to drive the growth of your business.

| by Stephen Bavister

How to create a customer profile or buyer persona you actually use

If you don't have a written description of your target customers, or you do but aren't referring to them regularly- you aren't alone. Whilst defining your customers is one of the most important steps of every marketing strategy, a lot of marketing managers I speak with really struggle with it. So we've developed a way that makes it much easier.

| by Stephen Bavister

Doing it in public - getting over the fear of vlogging in public.

This week we talk about getting over the fear of vlogging in public, posting videos to Instagram stories and setting quarterly goals. Welcome to our weekly video documenting our growth journey. We hope you enjoy the ride.

| by Stephen Bavister