LexisClick Customer obsessed blog

How to grow your business by providing remarkable value

Imagine you were walking in the countryside and saw a bright purple cow in a field of otherwise completely normal cows. I’d be surprised if you didn’t take a picture, post it on social media and tell all your friends. Some of them would probably go and see it, then do the same as you. The next thing it would be all over the news. That’s the power of being remarkable.

09 June 2019

| by Stephen Bavister

Is developing a growth mindset in business essential for success?

Something is holding you back and you can’t quite put your finger on it. Does that feeling sound familiar? When you’re growing your business there is one huge but invisible force that can block all your efforts. Your mindset.

03 June 2019

| by Stephen Bavister

Stop the struggle. Win for your customers instead of battling against them.

Growing a business can feel like a battle. You’re constantly fighting to achieve your next goal or to overcome that obstacle that's just been thrown down in front of you. The trouble is when you're battling to grow your business, you can end up fighting against your customers rather than for them.

24 May 2019

| by Stephen Bavister

Customer Obsession: The secret to Amazon's success

We’ve been researching Customer Obsession extensively over the last 12 months. There is one organisation that comes up time and time again and it’s Amazon.

17 May 2019

| by Stephen Bavister

Your sales funnel doesn't work: here's why

The world has shifted dramatically in the last 20 years. The sales funnel was designed for the old world of business, not the new world. Your sales funnel isn’t working like it used to, because it’s not designed for today's customers. To see the success we want, rethinking the marketing and sales funnel is something we have to tackle. One way to rethink it is with the Customer Obsessed Filter.

12 May 2019

| by Stephen Bavister

1000 true fans. A customer obsessed approach to marketing

The concept of 1000 true fans is a great Customer Obsessed marketing approach. Kevin Kelly the previous editor of Wired magazine came up with the concept and Tim Ferris author of the 4 hour work week is a big advocate. In this post we’ll be looking at how you can apply the concept to your marketing.

06 May 2019

| by Stephen Bavister

Accelerate your website performance with these 4 simple CTAs

If you want to accelerate your website's performance, get to work on improving its conversion rate. Begin by looking at whether each of the pages has a persuasive next step, or call to action (CTA)? If you review your site, you’ll probably find they don’t. If they do, the CTAs will be either Buy now or Contact us. The trouble with these is that they are targeting a single stage in the purchasing journey. In this post we’re going to share 4 straightforward CTAs, that you can use to take the conversion rate of your site through the roof.

27 April 2019

| by Stephen Bavister

How do you increase prices? 5 customer obsessed tips

One of the hardest things you can do as a business owner is to put up your prices. Nevertheless, it's one of the most important things that you need to do regularly to ensure you keep making steady profits. In this post we’re going to take you through an approach you can use to assist you when putting your prices up.

18 April 2019

| by Stephen Bavister

How to rank on Google: Create the best answer available

Exhausted by wasting time and money trying to rank on the first page of Google? In this post we’re going to share one of the best and most reliable ways to rank on the first page of Google for your target keywords.

12 April 2019

| by Stephen Bavister

How to connect: Add value for a powerful Linked network

We all get connection requests every day from people we don’t recognise on LinkedIn. Do you acknowledge and connect with them, or ignore them? If you do choose to connect with them, what’s going to follow? Will you be sold to, or never hear from that person again?

05 April 2019

| by Stephen Bavister

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How to grow your business by providing remarkable value

Is developing a growth mindset in business essential for success?

Stop the struggle. Win for your customers instead of battling against them.

Customer Obsession: The secret to Amazon's success

Your sales funnel doesn't work: here's why

1000 true fans. A customer obsessed approach to marketing

Accelerate your website performance with these 4 simple CTAs

How do you increase prices? 5 customer obsessed tips

How to rank on Google: Create the best answer available

How to connect: Add value for a powerful Linked network

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