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What is an ideal customer worth to you?

Have you worked out the true value of your ideal customers?

It might be more than you think...

Let’s take a simplified example of a business with 100 customers, each worth £10,000/year on the face of it.

| by Callum Rylance

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Don't sell, help people buy

Ultimately, a business only exists to solve a problem that a customer has. 

| by Callum Rylance

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Focus on Value, not Success

How do you provide value to prospects before they become paying customers?🤔

| by Callum Rylance

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Is Google Evil?

Is Google evil?🤔

| by Callum Rylance

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How much money makes you happy?

How much money do you need to be happy?🤔

| by Callum Rylance

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Small Steps, Big Results

The most successful businesses we work with have one thing in common. They know what they want to be the best in the world at. Wanting to be the best in the world for your customers - is Customer Obsessed. 

| by Callum Rylance

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How much should my marketing budget be? Do more with less

The old saying "50% of my marketing is working but I don't know which 50%" has never been more relevant than when trying to figure out your marketing budget.

| by Chris Heffer

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Should I hire a digital marketing apprentice?

The UK has very low productivity. In comparison to the average of the worlds 7 biggest economies, we are 16.6% behind. One of the things the UK government initiatives to fix this is to fund 95% of the training cost for an apprentice to help get more skills into SME businesses. This is funded by charging larger businesses an apprenticeship levy. 

| by Chris Heffer

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How can I grow my business? - A guide for employers of  5 to 50 staff

 

Who is this for and what you will learn in the post

This post is written for the owner of established small businesses with 5-50 employees. It is written for businesses who don't just care about making money they serve a purpose more important than just making money. It is written to help you understand why you want to grow your small business so that you can make the right strategic decisions to achieve your potential and live the best life you can.

| by Chris Heffer

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Should I outsource my marketing? - The unbiased truth

Perhaps you need to ramp up your marketing efforts and you're trying to figure out the best way to do it. Maybe you're working with an agency and thinking about bringing your marketing back in-house or switching to another agency? Wherever you are in your thinking, we've written this article to help you.

| by Chris Heffer

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