Is Google evil?🤔
The old saying "50% of my marketing is working but I don't know which 50%" has never been more relevant than when trying to figure out your marketing budget.
The UK has very low productivity. In comparison to the average of the worlds 7 biggest economies, we are 16.6% behind. One of the things the UK government initiatives to fix this is to fund 95% of the training cost for an apprentice to help get more skills into SME businesses. This is funded by charging larger businesses an apprenticeship levy.
This post is written for the owner of established small businesses with 5-50 employees. It is written for businesses who don't just care about making money they serve a purpose more important than just making money. It is written to help you understand why you want to grow your small business so that you can make the right strategic decisions to achieve your potential and live the best life you can.
Perhaps you need to ramp up your marketing efforts and you're trying to figure out the best way to do it. Maybe you're working with an agency and thinking about bringing your marketing back in-house, or perhaps you're switching to another agency. Wherever you are in your thinking, we've written this article to help you.
Getting new visitors to your website is only the first step in the journey. It is rare that I come across businesses that measure the visitors returning to their website. However when I mention that "people typically choose to buy from the businesses that they know, like and trust", heads nod at this well used phrase (even Donald and Hilary approve!).
Your business can have a magnetic attraction to your ideal new customers. When you make a 5% improvement in each of the 14 areas I'm sharing with you below - you'll nearly double your business by increasing your magnetic attraction.
Imagine you were walking in the countryside and saw a bright purple cow in a field of otherwise completely normal cows. I’d be surprised if you didn’t take a picture, post it on social media and tell all your friends. Some of them would probably go and see it, then do the same as you. The next thing it would be all over the news. That’s the power of being remarkable.