| by Callum Rylance
Have you worked out the true value of your ideal customers?
It might be more than you think...
Let’s take a simplified example of a business with 100 customers, each worth £10,000/year on the face of it.
Ultimately, a business only exists to solve a problem that a customer has.
How do you provide value to prospects before they become paying customers?🤔
Is Google evil?🤔
How much money do you need to be happy?🤔
The most successful businesses we work with have one thing in common. They know what they want to be the best in the world at. Wanting to be the best in the world for your customers - is Customer Obsessed.
The old saying "50% of my marketing is working but I don't know which 50%" has never been more relevant than when trying to figure out your marketing budget.
| by Chris Heffer