We’ve been researching Customer Obsession extensively over the last 12 months. There is one organisation that comes up time and time again and it’s Amazon.
The world has shifted dramatically in the last 20 years. The sales funnel was designed for the old world of business, not the new world. Your sales funnel isn’t working like it used to, because it’s not designed for today's customers. To see the success we want, rethinking the marketing and sales funnel is something we have to tackle. One way to rethink it is with the Customer Obsessed Filter.
The concept of 1000 true fans is a great Customer Obsessed marketing approach. Kevin Kelly the previous editor of Wired magazine came up with the concept and Tim Ferris author of the 4 hour work week is a big advocate. In this post we’ll be looking at how you can apply the concept to your marketing.
If you want to accelerate your website's performance, get to work on improving its conversion rate. Begin by looking at whether each of the pages has a persuasive next step, or call to action (CTA)? If you review your site, you’ll probably find they don’t. If they do, the CTAs will be either Buy now or Contact us. The trouble with these is that they are targeting a single stage in the purchasing journey. In this post we’re going to share 4 straightforward CTAs, that you can use to take the conversion rate of your site through the roof.
One of the hardest things you can do as a business owner is to put up your prices. Nevertheless, it's one of the most important things that you need to do regularly to ensure you keep making steady profits. In this post we’re going to take you through an approach you can use to assist you when putting your prices up.
Exhausted by wasting time and money trying to rank on the first page of Google? In this post we’re going to share one of the best and most reliable ways to rank on the first page of Google for your target keywords.
We all get connection requests every day from people we don’t recognise on LinkedIn. Do you acknowledge and connect with them, or ignore them? If you do choose to connect with them, what’s going to follow? Will you be sold to, or never hear from that person again?
A lot of organisations don’t have a clearly defined value proposition. It’s generally because they don't appreciate how important and valuable it is to have one. We recommend that every organisation has a well defined value proposition to communicates the value you provide to your ideal customers. This post gives you an easy to use method to create a powerful value proposition for your organisation, products and services.
So you have invested time and money in creating a website and you've considered the greater plan moving forward, in terms of what you expect it to do for your business.
Unfortunately, so often this is not thought through properly. Let's take a look at best practice for building your SEO strategy.
If you want to grow and scale your business, building robust systems for every aspect of your business is essential to success.