Ultimately, a business only exists to solve a problem that a customer has.
How do you provide value to prospects before they become paying customers?🤔
How much money do you need to be happy?🤔
The most successful businesses we work with have one thing in common. They know what they want to be the best in the world at. Wanting to be the best in the world for your customers - is Customer Obsessed.
The old saying "50% of my marketing is working but I don't know which 50%" has never been more relevant than when trying to figure out your marketing budget.
The UK has very low productivity. In comparison to the average of the worlds 7 biggest economies, we are 16.6% behind. One of the things the UK government initiatives to fix this is to fund 95% of the training cost for an apprentice to help get more skills into SME businesses. This is funded by charging larger businesses an apprenticeship levy.
This post is for the owner of established consultancy businesses with 5-50 employees. Consultancy owners who are not only driven by making money but want to serve a purpose that is altogether more important. I have written it to help you understand why you want to grow your consultancy so that you can make the right strategic decisions to achieve your potential and live the best life you can.
Perhaps you need to ramp up your marketing efforts and you're trying to figure out the best way to do it. Maybe you're working with an agency and thinking about bringing your marketing back in-house, or perhaps you're switching to another agency. Wherever you are in your thinking, we've written this article to help you.