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The importance of competitor analysis for business growth

Many businesses that we come across rarely engage in any form of formal competitor analysis. If you're one of them, read on to find out why competitor analysis is an important part of marketing growth strategy.

| by Stephen Bavister

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Good customer fit. Why it's critical to your business growth

We’ve discussed defining your ideal customer. In this video and post we look at why good customer fit is critical to your business growth and why working with bad fit customers holds you back.

| by Stephen Bavister

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Quarterly goal setting for business growth

Quarterly goal setting is a simple and powerful technique for business growth. In this vlog and post we look at the importance of focusing on a quarterly objective or initiative to drive the growth of your business.

| by Stephen Bavister

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How to create a customer profile or buyer persona you actually use

If you don't have a written description of your target customers, or you do but aren't referring to them regularly- you aren't alone. Whilst defining your customers is one of the most important steps of every marketing strategy, a lot of marketing managers I speak with really struggle with it. So we've developed a way that makes it much easier.

| by Stephen Bavister

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Doing it in public - getting over the fear of vlogging in public.

This week we talk about getting over the fear of vlogging in public, posting videos to Instagram stories and setting quarterly goals. Welcome to our weekly video documenting our growth journey. We hope you enjoy the ride.

| by Stephen Bavister

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Words you can't say on a company vlog - The Growth Journey Vlog 1

Welcome to the very first episode in our The Growth Journey series - a weekly vlog documenting our growth journey as a business. We are creating a weekly business vlog to understand if business vlogging works.

| by Stephen Bavister

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The 10 most-important SEO activities you need to get done now

We know it’s a busy time of year, and sorting out your marketing and SEO tasks can fall by the wayside. But if you want to improve your lead generation, build your customer database and increase your revenue this new year, then it will pay to put some time into your website to ensure it’s performing at its best.

| by Deepika Gopalarathnam

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How to consistently hit your inbound lead targets

Generating inbound leads takes effort, implementing new strategies and nurturing fresh leads to turn curious people into valued customers. Your content marketing plan should be detailed and focused, helping your team to understand what they are trying to achieve and who they are targeting.

| by Stephen Bavister

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10 great Christmas inbound marketing ideas you need to check out

The period over Christmas and into the new year is when many businesses wind down. However, it’s also an important time to keep your marketing dialled up, catch new customers and generate new leads when people have more free time to spend at home browsing the internet, than when they are at work.

| by Guest Bloggers

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The pros and cons of outsourcing your marketing to an agency

Inbound marketing is essential to your business if you want to attract more customers from multiple different sources, generate revenue and grow your business organically. However, it can also be frequently overlooked due to constraints of time and money, or a lack of knowledge over just how powerful a good, tailored inbound marketing strategy can be.  

| by Deepika Gopalarathnam

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