Should I hire a digital marketing apprentice?

The UK has very low productivity. In comparison to the average of the worlds 7 biggest economies, we are 16.6% behind. One of the things the UK government initiatives to fix this is to fund 95% of the training cost for an apprentice to help get more skills into SME businesses. This is funded by charging larger businesses an apprenticeship levy. 

| by Chris Heffer

How can I grow my business? - A guide for employers of  5 to 50 staff

Who is this for and what you will learn in the post

This post is written for the owner of established small businesses with 5-50 employees. It is written for businesses who don't just care about making money they serve a purpose more important than just making money. It is written to help you understand why you want to grow your small business so that you can make the right strategic decisions to achieve your potential and live the best life you can.

| by Chris Heffer

Should I outsource my marketing? - The unbiased truth

Perhaps you need to ramp up your marketing efforts and you're trying to figure out the best way to do it. Maybe you're working with an agency and thinking about bringing your marketing back in-house, or perhaps you're switching to another agency. Wherever you are in your thinking, we've written this article to help you.

| by Chris Heffer

Get better results from your remarketing, give people a reason to return

Getting new visitors to your website is only the first step in the journey. It is rare that I come across businesses that measure the visitors returning to their website. However when I mention that "people typically choose to buy from the businesses that they know, like and trust", heads nod at this well used phrase (even Donald and Hilary approve!). 

| by Stephen Bavister

How to attract new customers - 14 essential tips to create magnetic attraction

Your business can have a magnetic attraction to your ideal new customers. When you make a 5% improvement in each of the 14 areas I'm sharing with you below - you'll nearly double your business by increasing your magnetic attraction.

| by Stephen Bavister

How to grow your business by providing remarkable value

Imagine you were walking in the countryside and saw a bright purple cow in a field of otherwise completely normal cows. I’d be surprised if you didn’t take a picture, post it on social media and tell all your friends. Some of them would probably go and see it, then do the same as you. The next thing it would be all over the news. That’s the power of being remarkable.

| by Stephen Bavister

Is developing a growth mindset in business essential for success?

Something is holding you back and you can’t quite put your finger on it. Does that feeling sound familiar? When you’re growing your business there is one huge but invisible force that can block all your efforts. Your mindset.

| by Stephen Bavister

Stop the struggle. Win for your customers instead of battling against them.

Growing a business can feel like a battle. You’re constantly fighting to achieve your next goal or to overcome that obstacle that's just been thrown down in front of you. The trouble is when you're battling to grow your business, you can end up fighting against your customers rather than for them.

| by Stephen Bavister

Customer Obsession: The secret to Amazon's success

We’ve been researching Customer Obsession extensively over the last 12 months. There is one organisation that comes up time and time again and it’s Amazon.

| by Stephen Bavister

Your sales funnel doesn't work: here's why

The world has shifted dramatically in the last 20 years. The sales funnel was designed for the old world of business, not the new world. Your sales funnel isn’t working like it used to, because it’s not designed for today's customers. To see the success we want, rethinking the marketing and sales funnel is something we have to tackle. One way to rethink it is with the Customer Obsessed Filter.

| by Stephen Bavister