The hero's journey | Applying traditional storytelling to modern day marketing.

You’re getting your marketing out there. Blog posts, social media, ads and SEO. It’s happening, but it’s not really generating the results you’d hoped for. You’re sure it could be doing better. You’ve heard people talking about the customer journey and maybe even the hero’s journey, but you’re not sure whether it will make any difference to your marketing. 

| by Callum Rylance

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Work 20% less, earn 100% more...

Do you know the true value of your ideal customers?

It might be more than you think - let me explain...

For this story we're going to use a simplified example of a business called "Ben Builds".

Ben Builds has 25 customers and each of them have an average annual value of £10,000 - generating £250,000 in revenue each year. Ben is pretty happy with what his business is achieving. 

| by Callum Rylance

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The art of making lemonade

A guide to leveraging opportunities in a world of constant chaos and disruption.

| by Callum Rylance

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How to install a LinkedIn Insight tag to your Google Tag Manager account

| by Callum Rylance

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How to install a Facebook Pixel to your Google Tag Manager account

 

| by Callum Rylance

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How to install Google Tag Manager to your website

| by Callum Rylance

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What is an ideal customer worth to you?

Have you worked out the true value of your ideal customers?

It might be more than you think...

Let’s take a simplified example of a business with 100 customers, each worth £10,000/year on the face of it.

| by Callum Rylance

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Don't sell, help people buy

Ultimately, a business only exists to solve a problem that a customer has. 

| by Callum Rylance

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Focus on Value, not Success

How do you provide value to prospects before they become paying customers?🤔

| by Callum Rylance

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Is Google Evil?

Is Google evil?🤔

| by Callum Rylance

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