Quarterly goal setting is a simple and powerful technique for business growth. In this vlog and post we look at the importance of focusing on a quarterly objective or initiative to drive the growth of your business.
If you don't have a written description of your target customers, or you do but aren't referring to them regularly- you aren't alone. Whilst defining your customers is one of the most important steps of every marketing strategy, a lot of marketing managers I speak with really struggle with it. So we've developed a way that makes it much easier.
This week we talk about getting over the fear of vlogging in public, posting videos to Instagram stories and setting quarterly goals. Welcome to our weekly video documenting our growth journey. We hope you enjoy the ride.
Welcome to the very first episode in our The Growth Journey series - a weekly vlog documenting our growth journey as a business. We are creating a weekly business vlog to understand if business vlogging works.
We know it’s a busy time of year, and sorting out your marketing and SEO tasks can fall by the wayside. But if you want to improve your lead generation, build your customer database and increase your revenue this new year, then it will pay to put some time into your website to ensure it’s performing at its best.
Generating inbound leads takes effort, implementing new strategies and nurturing fresh leads to turn curious people into valued customers. Your content marketing plan should be detailed and focused, helping your team to understand what they are trying to achieve and who they are targeting.
The period over Christmas and into the new year is when many businesses wind down. However, it’s also an important time to keep your marketing dialled up, catch new customers and generate new leads when people have more free time to spend at home browsing the internet, than when they are at work.
Every one has been talking about the importance of content marketing and its benefits to SEO for years. A common question I come across is “how much content do I need to produce to make a difference to my SEO?”
Having a detailed marketing plan is an essential component for any successful recruitment agency. With the recruitment market becoming ever-more saturated, it’s not enough to simply promote opportunities on jobs boards and hope they reach the right people. There could be multiple vacancies on the same jobs board, and often it’s a case of who can pay the most to be promoted the heaviest that tempts a potential candidate to put their faith in that particular agency.
SEO is constantly changing and keeping on top of it is a difficult game, but knowing the latest trends and updates can ensure your website stays near the top of the Google rankings into next year and beyond. There are some broad topics that you need to be aware of for 2018: user experience is key, which means understanding how they are using the internet, on what devices and the content they are looking for.
