We've been looking a lot recently at LinkedIn. As the business social network of choice with nearly half a billion users it presents a huge opportunity for B2B marketers.
Although the fundamental values of SEO have remained unchanged for the last 10 years, high-quality content and sustainable link building strategy may no longer be enough in 2017. Especially in extremely competitive niches. Let’s look at three trends that have a potential of changing the way we think about SEO in 2017.
It’s that time of year when we get out our crystal balls to see what the new year has in store for us.
We recently attended the UK Construction Week Exhibition at the NEC in Birmingham to conduct a marketing survey to uncover the current state of marketing within the construction industry in the UK.
Research shows that your LinkedIn profile is 14 times more likely to be viewed if you take the time to create a well thought-out and professional looking LinkedIn profile picture. There are a number of factors to take into consideration when selecting your profile picture,
One of the biggest benefits of the Hubspot user community is the knowledge sharing. Most of this centres around how to get better results from inbound marketing. The first ever UK-wide Hubspot User Group (UKHug) was no exception. As one of the organising agencies I found it an inspiring event. The talks really focused on the fundamentals of inbound marketing and I personally took away a number of important lessons that I'm going to share with you in this post.
If you have been keeping up to date with digital marketing, you'll have heard a lot about the term content marketing over the last couple of years. In digital marketing we use it as a general term to cover blog posts, video content, downloadable content and social media. In reality it is much wider than this and has been around for a lot longer than the term content marketing has been commonly used.
September's seminar on Adwords recently took place at the Greenhouse Hotel in Bournemouth. With the latest changes in Google Adwords and an ever more competitive digital advertising landscape, we explored the latest ways that you can get more from your advertising budget. Download the seminar slides below.