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HTTPS as a ranking signal? An SEO case study

Over 50% of web pages loaded by Firefox are served through a secure connection. Google has been on a crusade against the non-encrypted web traffic for a good while now, and the number of domains using HTTPS has gone up sharply during the past 6 months. Let’s see how important this HTTPS beast is and what can it do for our websites.

| by Arvid Linde

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9 reasons your website is not generating leads

So you’ve built a cool website with all the bells and whistles, you work hard to build traffic and get people to look at your offers but all they do is bounce off and buy from your competitor? I know the feeling. It is frustrating but it is solvable, and in many cases the solution is simpler than you think. Let’s look at some of the common reasons why a website is not generating leads. At the end of this article we'll give you a chance to get feedback on your landing page.

| by Arvid Linde

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What Is A DMU In Marketing?

A DMU in marketing terms is the decision-making unit. It is most relevant in business to business (B2B) marketing and sales situations.

In this post we are going to look at why the concept of a DMU is so important in B2B marketing and how you can use it effectively.

| by Stephen Bavister

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Builders who have cracked construction industry social media marketing

It’s no secret that some B2B companies are extremely bad at building their social media following mainly because they can’t stop thinking that social media is B2C nonsense. As social media audiences age, companies are increasingly realising that these marketing channels, previously associated with millennials, can be a valuable source for lead generation.

| by Arvid Linde

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How to Plan a LinkedIn Marketing Strategy to Generate Leads


To make the most of the unparalleled opportunities LinkedIn presents in your quest for generating high-quality leads, a bit of planning goes a long way. In this post I'll give you the lowdown on the makings of a winning LinkedIn marketing strategy.

| by Stephen Bavister

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How to build Twitter followers for the B2B space

Social media has undoubtedly become one of the most recognised discoveries of the 21st century and Twitter in particular has established its position as a popular source of communication for B2B, but many businesses, big and small are still struggling to build their follower base. When it comes to steps to build twitter followers for the B2B sector, we all know the drill

| by Steph Madden

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Infographic: Portrait of a LinkedIn User 2016

We've been looking a lot recently at LinkedIn. As the business social network of choice with nearly half a billion users it presents a huge opportunity for B2B marketers.

| by Stephen Bavister

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SEO trends to watch in 2017

Although the fundamental values of SEO have remained unchanged for the last 10 years, high-quality content and sustainable link building strategy may no longer be enough in 2017. Especially in extremely competitive niches. Let’s look at three trends that have a potential of changing the way we think about SEO in 2017.

| by Arvid Linde

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18 Hubspot developments to smash your inbound marketing targets in 2017

It’s that time of year when we get out our crystal balls to see what the new year has in store for us.

| by Stephen Bavister

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Up your digital marketing game for 2017

November's seminar recently took place at the Greenhouse Hotel in Bournemouth. Don't worry if you couldn't attend. We will be creating a free on-demand webinar. 

| by Steph Madden

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