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How to generate inbound sales leads online. Planning for success.

If your company is growing, generating more leads is likely to be one of your goals. We know that inbound leads are the best type of lead and most of these will come in through our websites one way or another. The question I get asked a lot is “how do we increase the volume and generate more inbound sales leads through our digital marketing?”. In this post I’m going to take you through the first step in generating more leads – planning.

| by Stephen Bavister

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How can thought leadership generate more leads

Running a professional services firm in this modern, highly-competitive market is both exciting and challenging. It has always been a difficult sector to master. Now that new unexpected factors – mobile technologies and artificial intelligence - are being thrown into the mix, some consulting businesses find themselves struggling. That’s where market positioning via thought leadership can come in handy.

| by Arvid Linde

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How to Find and Connect with High Quality Leads on LinkedIn


All the leads you could wish for are out there somewhere on LinkedIn. It's time to get smart about finding them and dive into some serious social networking. In this post I'll give you some basic connection strategies and a few little used angles that will give your lead generation drive the edge.

| by Stephen Bavister

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How small fry can take on big fish and win with a smart SEO strategy

This is a story of webmaster Dave and his struggle to outrank a big competitor, let’s call them Goliath Inc. Of course, I don’t mean anybody in particular; I just didn’t want to call our exemplary webmaster John Doe because we’re already swimming in an ocean of clichés so why add another one to it? The key message of this story is that by applying a smart SEO strategy, even a small company can outrank competitors that are much bigger than them.

| by Arvid Linde

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The strategy for mythical online marketing

Online marketing experts seem to love unicorns – some even claim to have found their secret grazing spots, which are usually located in direct vicinity of rainbows. It’s not unusual to read about unicorn marketing strategies, unicorn blog posts and other tactics related to these fabled beasts.

| by Arvid Linde

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Why link building outreach tools suck

This review wasn't written with a purpose of puzzling and overwhelming marketing managers. It is mainly aimed at SEO professionals who struggle finding time for link building. Despite the global webmaster panic that ensued from the 2012 Google Penguin updates, acquiring backlinks has remained on website owners’ agendas.

| by Arvid Linde

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Principles of visual hierarchy in web design

If you've ever looked at visitor behaviour heatmaps, you will have noticed patterns. Of course, we all have our individual quirks but generally human eyes assimilate visual information in a certain way. Same pertains to web sites. Depending on how much effort you've put into your web design production, you can emphasise certain elements, such as calls to action (CTA).

| by Arvid Linde

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Twitter Cheat Sheet

It's been more than 10 years since Twitter was founded, and more than 5 years since we made our first version of Twitter cheat sheet. Although Twitter has stayed true to their initial concept, changes happen and it's about time we update our cheat sheet with new data.

| by Arvid Linde

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How do colours affect purchases: infographic

When deciding on the colour scheme of your next website or marketing material, remember that people are visual beings – 90% of all information absorbed by human brain is visual. People process visual information 60,000 times faster than textual information.

| by Arvid Linde

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How To Optimise Your LinkedIn Profile For B2B Lead Generation

A well-optimised LinkedIn profile can make the difference between your approach being ignored or welcomed. In this post I'll show you a few simple things you can do to optimise your profile with lead generation in mind.

| by Stephen Bavister

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