Every one has been talking about the importance of content marketing and its benefits to SEO for years. A common question I come across is “how much content do I need to produce to make a difference to my SEO?”
Having a detailed marketing plan is an essential component for any successful recruitment agency. With the recruitment market becoming ever-more saturated, it’s not enough to simply promote opportunities on jobs boards and hope they reach the right people. There could be multiple vacancies on the same jobs board, and often it’s a case of who can pay the most to be promoted the heaviest that tempts a potential candidate to put their faith in that particular agency.
SEO is constantly changing and keeping on top of it is a difficult game, but knowing the latest trends and updates can ensure your website stays near the top of the Google rankings into next year and beyond. There are some broad topics that you need to be aware of for 2018: user experience is key, which means understanding how they are using the internet, on what devices and the content they are looking for.
The verdict is in: having a well-planned content strategy is one of the best ways to engage with your audience across multiple channels, and it will really help your business grow.
If you work in the world of sales, whether full time or as part of a wider job role - I can't imagine cold calling is your favourite part of your job.
Our US friends over at Skilled are just as fanatical about inbound marketing as we are. They took the time to give us their spin on things with this great guest blog on the basics of content marketing. There are some great stats in there too so most definitely worth a read!
Take it away y’all…
There are more CRM systems on the market today than you can shake a stick at. All this choice means that there is definitely a system that will meet your needs. But, with so many to choose from it is easy to get overwhelmed. If this happens you can end up selecting a system that won’t get used to its full potential, or even worse not at all.
If your company is growing, generating more leads is likely to be one of your goals. We know that inbound leads are the best type of lead and most of these will come in through our websites one way or another. The question I get asked a lot is “how do we increase the volume and generate more inbound sales leads through our digital marketing?”. In this post I’m going to take you through the first step in generating more leads – planning.
Running a professional services firm in this modern, highly-competitive market is both exciting and challenging. It has always been a difficult sector to master. Now that new unexpected factors – mobile technologies and artificial intelligence - are being thrown into the mix, some consulting businesses find themselves struggling. That’s where market positioning via thought leadership can come in handy.
All the leads you could wish for are out there somewhere on LinkedIn. It's time to get smart about finding them and dive into some serious social networking. In this post I'll give you some basic connection strategies and a few little used angles that will give your lead generation drive the edge.