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Why visual content is vital to your content marketing strategy

Ask any content marketer their predictions for next year and they will tell you that they think visual content will become more important. They’re not just saying it to get you to sign up to a visual campaign with them, they’re saying it because that’s what internet users’ behaviours are telling them.

| by Deepika Gopalarathnam

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How content marketing impacts the construction industry

Any business within any industry can benefit from content marketing. If think that's quite a bold claim, look to AutoTrader as evidence. If you were being unkind, you'd say the website is in essence a used car dealer, and nobody would take the advice of a used car salesman without a pinch of salt.

| by Alison Edwards

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How automation can improve your social media efforts?

More often than not, when we ask construction business owners why they haven’t yet taken their business onto social media the answer we receive is, “We just don’t have the time for it right now.”

| by Deepika Gopalarathnam

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Marketing lessons from Seth Godin's keynote at Inbound 2015

At Inbound 2015 Seth Godin held the spot of opening keynote. A few weeks later with some time to reflect here is my take on the key messages from his speech.

| by Stephen Bavister

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3 Easy ways to make the most of exhibition attendance

We're well into the autumn exhibition season now, and our clients are out and about at all kinds of construction-related events. One highlight for our clients was the Energy Event at Birmingham's NEC, with our clients reporting how the event's highly targeted approach and high quality conference programme attracted visitors with a keen interest in energy issues: people ready to learn about the latest thinking in energy efficiency, who wanted to take steps to make their organisations more sustainable.

| by Alison Edwards

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Re-Discovering Twitter for B2B Marketing

The rise of content marketing has paved the way for the growth and popularity of social media marketing in the last few years. It is an evolving field, and one that keeps marketing managers constantly working towards finding original and innovative ways to engage their audience.

| by Deepika Gopalarathnam

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A guide to using Quora in your B2B marketing

As a B2B marketer, you are constantly looking for new and innovative ideas to conquer­ your market. Driving customer engagement with the use of social media has become a crucial element to your marketing strategy. Social platforms like Twitter, LinkedIn, Google+, Instagram and Pinterest have a lot to offer business in promoting their brand and products. But are you also using Quora? Let’s look at how Quora aids B2B marketers like yourself in achieving your marketing goals!

| by Deepika Gopalarathnam

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Is Your Page Load Time Affecting Your Bottom Line And SEO Results?

When it comes to waiting for web pages to load we’re all getting increasingly impatient. Back in the day of dial-up, you could wait around for hours for a page to load up. In this day and age of superfast internet connections a few seconds feels like a lifetime. Have you looked at your website page load speeds recently? If you haven’t it could be affecting your SEO search results and more importantly your bottom line.

| by Stephen Bavister

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Why Public Speaking Should Be Part Of Your Inbound Marketing Strategy

Experts have customers coming to them, they don’t need to resort to cold calling to drum up business. It can be difficult to get an inbound marketing strategy kicked-off. Building the momentum to attract leads takes a while. So what’s the solution to building your expert profile quickly? Public speaking.

| by Stephen Bavister

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What’s emotional marketing? Why is it trending?

The shifting trends in marketing technologies call for a good marketer to be in constant self-educative mode to keep in sync with today’s digital world. With countless new social media platforms available and new apps storming the market, how can you decide on the best course of action for your brand? The first question is, what kind of impact are you aiming to create for your brand on the target customer’s mind-set?

| by Deepika Gopalarathnam

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