Though there are many similarities between good B2C and B2B social media marketing, ignoring the differences can be disastrous.
If you were to take a look at the UK's top construction companies' Twitter profiles, you might come to the conclusion that they only have a cursory presence on the platform – and you'd be right.
Ask any content marketer their predictions for next year and they will tell you that they think visual content will become more important. They’re not just saying it to get you to sign up to a visual campaign with them, they’re saying it because that’s what internet users’ behaviours are telling them.
Any business within any industry can benefit from content marketing. If think that's quite a bold claim, look to AutoTrader as evidence. If you were being unkind, you'd say the website is in essence a used car dealer, and nobody would take the advice of a used car salesman without a pinch of salt.
More often than not, when we ask construction business owners why they haven’t yet taken their business onto social media the answer we receive is, “We just don’t have the time for it right now.”
At Inbound 2015 Seth Godin held the spot of opening keynote. A few weeks later with some time to reflect here is my take on the key messages from his speech.
We're well into the autumn exhibition season now, and our clients are out and about at all kinds of construction-related events. One highlight for our clients was the Energy Event at Birmingham's NEC, with our clients reporting how the event's highly targeted approach and high quality conference programme attracted visitors with a keen interest in energy issues: people ready to learn about the latest thinking in energy efficiency, who wanted to take steps to make their organisations more sustainable.
The rise of content marketing has paved the way for the growth and popularity of social media marketing in the last few years. It is an evolving field, and one that keeps marketing managers constantly working towards finding original and innovative ways to engage their audience.
As a B2B marketer, you are constantly looking for new and innovative ideas to conquer your market. Driving customer engagement with the use of social media has become a crucial element to your marketing strategy. Social platforms like Twitter, LinkedIn, Google+, Instagram and Pinterest have a lot to offer business in promoting their brand and products. But are you also using Quora? Let’s look at how Quora aids B2B marketers like yourself in achieving your marketing goals!
When it comes to waiting for web pages to load we’re all getting increasingly impatient. Back in the day of dial-up, you could wait around for hours for a page to load up. In this day and age of superfast internet connections a few seconds feels like a lifetime. Have you looked at your website page load speeds recently? If you haven’t it could be affecting your SEO search results and more importantly your bottom line.
