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McDonalds Revamps Online Presence

McDonalds, one of the world’s largest and most profitable fast food restaurant chains has announced a revamp of its digital strategy.

Let’s take a look at the importance of continually strengthening your digital presence, even if you are one of the world’s most successful companies!

| by Alice Rook

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Mobile App Engagement and B2B Case Studies

Mobile apps are an increasingly important component of every credible business. Consumers enjoy engaging with apps because of the immediate connection they experience. Is it essential for each and every business to have a customised app to promote their brand?

In this post, we take a look at some inspiring B2B mobile app case studies.

| by Alice Rook

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Fancy a .cat domain - for your SEO?

 

It seems like specialist domains are emerging from the woodwork, with everything from .cat domain and .guru domain to the new .uk domain. Do they still hold relevance for your SEO or is it now all becoming a bit of a fad and an opportunity for some Domain Registrars to make some easy cash?

It's important to get the right domain and make it a part of your SEO strategy.

| by Chris Muirhead

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Case Study: Inbound Marketing

2014 has seen a massive boost in the number of business leaders and marketers that are incorporating inbound marketing strategies into their overall marketing plan.

Read to the end of this post to discover how we have successfully implemented a new content marketing campaign for our client, Budget Mobile Cover.

| by Alice Rook

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Online Advertising Glossary and Cheat Sheet Download

If you are new to online advertising or you have had someone managing it for you, the chances are that you may not have got your head around the various terminologies that are used. So we've created an easy reference online advertising glossary and cheat sheet of the most commonly used online advertising phrases.

| by Stephen Bavister

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Seminar Slides: Adwords & Online Advertising Presentation

This is the online advertising presentation that was given this morning by our MD, Stephen Bavister at our breakfast seminar in Bournemouth. We hope that this will give you some valuable insight into how you can maximise your ROI from Adwords and online advertising.

You can download the slides for free here!

| by Alice Rook

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Cadbury’s Digital Experience at Waterloo Station

It’s the largest digital screen Waterloo has ever seen, attracting more than 150,000 consumers over 48 hours.

Cadbury’s #FreeTheJoy campaign was an instant success, using augmented reality to create a motion game for the public. What does the campaign tell us about RTM (real-time marketing) and social media?

| by Alice Rook

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Blogging for Beginners

Companies that blog receive 55% more web traffic than those that don’t. Feeling baffled and can’t work out where to start?

Follow these simple steps to success...

| by Alice Rook

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How To Ping A Website On Mac OS X

Every now and then we need to quickly check if a web server is still responding or check the IP address of the server a website is sitting on. One of the quickest ways to check this, is by pinging the domain name and the server it is hosted on. It is a bit like a ship or submarine sending out a sonar signal.

How do you ping a website on MAC?

| by Stephen Bavister

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How To Ping A Website On Windows

When you're working on websites all day, a common task is testing whether a website or server is responding or checking the IP address that a website is on.

How do you ping a website on Windows?

| by Stephen Bavister

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