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The Difference Between B2B & B2C Marketing


Regardless of which audience we are communicating to, the basic principles of marketing are very similar. At the end of the day, we are communicating with people.

This post will explore the difference between B2B & B2C marketing.

| by Stephen Bavister

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Measuring Marketing ROI

I’m a bit of a wanna-be surfer. I love getting out in the water and catching a few waves. There’s an amazing website called MagicSeaweed that very accurately predicts the size and frequency of waves of surf spots worldwide. It is amazingly accurate for all the surf spots near us in Bournemouth. In this day and age where the size and frequency of waves can be accurately predicted seven days in advance, I’m amazed that there are still so many businesses that aren’t aware of how they can accurately measure their marketing return-on-investment – (marketing ROI).

| by Stephen Bavister

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The Importance Of Understanding Your Customer Buying Cycle


One of the biggest mistakes you can make in B2B or large sale situations is not mapping out your typical customer buying cycle. The most common excuse I hear for not mapping the buying cycle is - "It's really difficult to map a typical buying cycle, every customer and sale is different - so what's the point." The point is that it is one of the most valuable pieces of information you can have on your customers.

| by Stephen Bavister

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What data should you be capturing in your B2B marketing campaigns?


In a recent article we discussed the 10 most common lead generation mistakes. At number 3 was not collecting the right information. In this post we explore the right information to collect in your lead generation B2B marketing campaigns.

| by Stephen Bavister

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The 10 Most Common Website Lead Generation Mistakes


Most businesses are making multiple mistakes in regards to their lead generation marketing online. In this article we explore 10 of the most common website lead generation mistakes.

| by Stephen Bavister

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How To Get Ahead Of Your Competition With A Great Marketing Strategy


Many service businesses find themselves in a crowded marketplace. If you're serious about your business then you really want to be focussed on leading your market. As an SME in a competitive space this may be a daunting prospect. But like all journeys it starts with the first step. In this post we explore the first step in detail.

| by Stephen Bavister

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10 Inspirational Marketing SlideShares


If you work in marketing and present in person or share your thoughts via SlideShare, I have selected 10 inspirational marketing related presentations, that will give you some food for thought for your next presentation.

| by Stephen Bavister

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McDonalds Revamps Online Presence

McDonalds, one of the world’s largest and most profitable fast food restaurant chains has announced a revamp of its digital strategy.

Let’s take a look at the importance of continually strengthening your digital presence, even if you are one of the world’s most successful companies!

| by Alice Rook

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Mobile App Engagement and B2B Case Studies

Mobile apps are an increasingly important component of every credible business. Consumers enjoy engaging with apps because of the immediate connection they experience. Is it essential for each and every business to have a customised app to promote their brand?

In this post, we take a look at some inspiring B2B mobile app case studies.

| by Alice Rook

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Fancy a .cat domain - for your SEO?

 

It seems like specialist domains are emerging from the woodwork, with everything from .cat domain and .guru domain to the new .uk domain. Do they still hold relevance for your SEO or is it now all becoming a bit of a fad and an opportunity for some Domain Registrars to make some easy cash?

It's important to get the right domain and make it a part of your SEO strategy.

| by Chris Muirhead

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