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How To Segment Your Customer Database In The Right Way

Segmenting your database correctly will help you to get much better marketing and sales results from it. So once you have set up your contact database (ideally in a CRM system) and have selected all the properties that you want to collect, it's time to segment your leads based on those properties. Segmenting basically means grouping your contacts into lists that are relevant to your marketing and sales team.

| by Stephen Bavister

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How often should you post on your blog.  Quality vs quantity debate?

Why does blogging matter? To stand out from the sea of competitors, your business needs to build a solid online presence. Google's algorithm works to determine which websites are active, frequently updated, and have good quality content, and these factors influence the search engine rankings for your page.

| by Deepika Gopalarathnam

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How To Increase B2B Lead Quality From Your Social Media Traffic

Most of us in B2B marketing are tasked with driving more leads. If that sounds like you, I bet that you've been asked plenty of times whether you can deliver more leads to help meet sales targets. When the sales team ask this, what they are really asking for is more qualified B2B leads.

| by Stephen Bavister

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The importance of the Buyer’s Journey & mapping it

As a marketing manager, a key function is to engage your customers, and establish a successful relationship for your brand with them. A good way to understand what they're looking for, and what they want from you and your brand, is to map out the different stages of the ‘Buyer’s Journey’.

| by Deepika Gopalarathnam

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A List Of Free Stock Photo Sites For Blogs And Social Media

One of the challenges with content marketing, blogging and social media is sourcing decent images. It can take hours of wading through cheesy photos to find the right one. So we have created this list of free stock image sites to make your next search a bit easier and cheese free.

| by Stephen Bavister

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How to write a one minute business introduction

We all get asked what we do and most of us fumble for words when we try to explain it. We'll leave the listener no better off for asking the question and then politely listening to our feeble attempt at an explanation. Introducing your business well takes a bit of work. It can be fun though, so if you would like to sum up your business in one minute leaving everyone who hears it with a great understanding of what you do - follow these simple steps on how to write a one minute business introduction.

| by Stephen Bavister

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The Difference Between B2B & B2C Marketing


Regardless of which audience we are communicating to, the basic principles of marketing are very similar. At the end of the day, we are communicating with people.

This post will explore the difference between B2B & B2C marketing.

| by Stephen Bavister

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Measuring Marketing ROI

I’m a bit of a wanna-be surfer. I love getting out in the water and catching a few waves. There’s an amazing website called MagicSeaweed that very accurately predicts the size and frequency of waves of surf spots worldwide. It is amazingly accurate for all the surf spots near us in Bournemouth. In this day and age where the size and frequency of waves can be accurately predicted seven days in advance, I’m amazed that there are still so many businesses that aren’t aware of how they can accurately measure their marketing return-on-investment – (marketing ROI).

| by Stephen Bavister

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The Importance Of Understanding Your Customer Buying Cycle


One of the biggest mistakes you can make in B2B or large sale situations is not mapping out your typical customer buying cycle. The most common excuse I hear for not mapping the buying cycle is - "It's really difficult to map a typical buying cycle, every customer and sale is different - so what's the point." The point is that it is one of the most valuable pieces of information you can have on your customers.

| by Stephen Bavister

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What data should you be capturing in your B2B marketing campaigns?


In a recent article we discussed the 10 most common lead generation mistakes. At number 3 was not collecting the right information. In this post we explore the right information to collect in your lead generation B2B marketing campaigns.

| by Stephen Bavister

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