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3 simple experiments to improve website ROI

How can you tell whether your latest idea to improve website performance is a stroke of genius or a terrible idea? In most cases, the only way you can know for sure is with hindsight. So, whether you’re trying to increase traffic, engagement, conversion, or all of the above, here are three simple experiments to try.

| by Christian Feest

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Is inbound marketing a good fit for the construction industry? Yes


Credibility counts for everything in the construction industry. Yet many firms in the sector are not doing all they can to boost their credibility - by neglecting inbound marketing, they are losing out.

| by Alison Edwards

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3 ways to use analytics to improve website performance

Inbound marketing is all about attracting visitors to your site, getting them engaging and interacting with what’s on it, and then converting them to a sale. Through the use of web analytics tools, you can see what’s working on your site and what’s not to maximise the efficiency of this cycle.

| by Christian Feest

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Creating a customer profile for your construction business

Customer profiling is a way to create a portrait of your customers to help you make marketing decisions. It sounds straightforward enough, but businesses in the construction sector often have trouble distilling their customers into a single profile.

| by Alison Edwards

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The importance of cornerstone content in inbound marketing

Creating content is crucial to inbound marketing success but to really leverage its full potential requires structure and organisation. If your site is lacking dedicated cornerstone content, you’ll be missing out on the full SEO and lead generation potential of inbound marketing.

| by Christian Feest

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Inbound marketing for the built environment: the basics


The term "inbound marketing" was coined by internet marketing guru Brian Halligan in 2005. Although a decade may be a long time in marketing, it's still a relatively new method that many firms in the construction and built environment sectors are still getting to grips with.

| by Alison Edwards

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How to build a social media audience for built environment business

We want today to talk about building in the built environment. No, not in the bricks and mortar sense, but how to go about building a social media audience.

| by Alison Edwards

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Tips for building a smart PPC campaign for lead generation

Though PPC may seem a quick and easy way to attract qualified leads, a smart PPC campaign takes a little more time and effort. Putting in a bit more thought now will significantly increase lead generation from your campaign and improve its ROI.

| by Christian Feest

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3 differences in B2C and B2B social media marketing

Though there are many similarities between good B2C and B2B social media marketing, ignoring the differences can be disastrous.

| by Christian Feest

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Why Twitter is the perfect platform for the construction industry

If you were to take a look at the UK's top construction companies' Twitter profiles, you might come to the conclusion that they only have a cursory presence on the platform – and you'd be right.

| by Alison Edwards

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