LexisClick Customer obsessed blog (12)

Which built environment company uses social media most effectively?

Increased brand recognition, more inbound traffic and improved SEO: just some of the benefits built environment companies can expect from social media marketing. This week, we’re looking at three heavyweights in this industry to see which one uses social media most effectively.

04 March 2016

| by Christian Feest

5 outside-the-box content marketing ideas

Blogs, case studies and ebooks: all proven ways to add quality content to your site, rank higher in search results and increase leads and sales. But what if you want to stand out from the crowd with outside-the-box and innovative content marketing ideas?

26 February 2016

| by Christian Feest

3 simple experiments to improve website ROI

How can you tell whether your latest idea to improve website performance is a stroke of genius or a terrible idea? In most cases, the only way you can know for sure is with hindsight. So, whether you’re trying to increase traffic, engagement, conversion, or all of the above, here are three simple experiments to try.

25 February 2016

| by Christian Feest

Is inbound marketing a good fit for the construction industry? Yes

Credibility counts for everything in the construction industry. Yet many firms in the sector are not doing all they can to boost their credibility - by neglecting inbound marketing, they are losing out.

24 February 2016

| by Alison Edwards

3 ways to use analytics to improve website performance

Inbound marketing is all about attracting visitors to your site, getting them engaging and interacting with what’s on it, and then converting them to a sale. Through the use of web analytics tools, you can see what’s working on your site and what’s not to maximise the efficiency of this cycle.

17 February 2016

| by Christian Feest

Creating a customer profile for your construction business

Customer profiling is a way to create a portrait of your customers to help you make marketing decisions. It sounds straightforward enough, but businesses in the construction sector often have trouble distilling their customers into a single profile.

16 February 2016

| by Alison Edwards

The importance of cornerstone content in inbound marketing

Creating content is crucial to inbound marketing success but to really leverage its full potential requires structure and organisation. If your site is lacking dedicated cornerstone content, you’ll be missing out on the full SEO and lead generation potential of inbound marketing.

12 February 2016

| by Christian Feest

Inbound marketing for the built environment: the basics

The term "inbound marketing" was coined by internet marketing guru Brian Halligan in 2005. Although a decade may be a long time in marketing, it's still a relatively new method that many firms in the construction and built environment sectors are still getting to grips with.

09 February 2016

| by Alison Edwards

How to build a social media audience for built environment business

We want today to talk about building in the built environment. No, not in the bricks and mortar sense, but how to go about building a social media audience.

03 February 2016

| by Alison Edwards

Tips for building a smart PPC campaign for lead generation

Though PPC may seem a quick and easy way to attract qualified leads, a smart PPC campaign takes a little more time and effort. Putting in a bit more thought now will significantly increase lead generation from your campaign and improve its ROI.

01 February 2016

| by Christian Feest

Prefer getting straight to the point?

Which built environment company uses social media most effectively?

5 outside-the-box content marketing ideas

3 simple experiments to improve website ROI

Is inbound marketing a good fit for the construction industry? Yes

3 ways to use analytics to improve website performance

Creating a customer profile for your construction business

The importance of cornerstone content in inbound marketing

Inbound marketing for the built environment: the basics

How to build a social media audience for built environment business

Tips for building a smart PPC campaign for lead generation

Prefer getting straight to the point?