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How to build a social media audience for built environment business

We want today to talk about building in the built environment. No, not in the bricks and mortar sense, but how to go about building a social media audience.

| by Alison Edwards

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Tips for building a smart PPC campaign for lead generation

Though PPC may seem a quick and easy way to attract qualified leads, a smart PPC campaign takes a little more time and effort. Putting in a bit more thought now will significantly increase lead generation from your campaign and improve its ROI.

| by Christian Feest

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3 differences in B2C and B2B social media marketing

Though there are many similarities between good B2C and B2B social media marketing, ignoring the differences can be disastrous.

| by Christian Feest

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Why Twitter is the perfect platform for the construction industry

If you were to take a look at the UK's top construction companies' Twitter profiles, you might come to the conclusion that they only have a cursory presence on the platform – and you'd be right.

| by Alison Edwards

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Why visual content is vital to your content marketing strategy

Ask any content marketer their predictions for next year and they will tell you that they think visual content will become more important. They’re not just saying it to get you to sign up to a visual campaign with them, they’re saying it because that’s what internet users’ behaviours are telling them.

| by Deepika Gopalarathnam

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How content marketing impacts the construction industry

Any business within any industry can benefit from content marketing. If think that's quite a bold claim, look to AutoTrader as evidence. If you were being unkind, you'd say the website is in essence a used car dealer, and nobody would take the advice of a used car salesman without a pinch of salt.

| by Alison Edwards

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How automation can improve your social media efforts?

More often than not, when we ask construction business owners why they haven’t yet taken their business onto social media the answer we receive is, “We just don’t have the time for it right now.”

| by Deepika Gopalarathnam

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Marketing lessons from Seth Godin's keynote at Inbound 2015

At Inbound 2015 Seth Godin held the spot of opening keynote. A few weeks later with some time to reflect here is my take on the key messages from his speech.

| by Stephen Bavister

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3 Easy ways to make the most of exhibition attendance

We're well into the autumn exhibition season now, and our clients are out and about at all kinds of construction-related events. One highlight for our clients was the Energy Event at Birmingham's NEC, with our clients reporting how the event's highly targeted approach and high quality conference programme attracted visitors with a keen interest in energy issues: people ready to learn about the latest thinking in energy efficiency, who wanted to take steps to make their organisations more sustainable.

| by Alison Edwards

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Re-Discovering Twitter for B2B Marketing

The rise of content marketing has paved the way for the growth and popularity of social media marketing in the last few years. It is an evolving field, and one that keeps marketing managers constantly working towards finding original and innovative ways to engage their audience.

| by Deepika Gopalarathnam

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