The High Value Customer Podcast

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.

Learn from your peers

• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t

Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.

Redefining productivity and why repetative tasks subtract from you business value | Richard Dale

Featured Guest - Richard Dale | Flowlens

| by Chris Heffer

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Creating a working environment where success is inevitable | Terry Finerty

Featured Guest - Terry Finerty | Re-consulting

| by Chris Heffer

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The power of CRM's and post COVID-19 technology adoption | Jim Goldfinger

Featured Guest - Jim Goldfinger | Customertimes

| by Chris Heffer

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The ROI of AI and the 1 hour mortgage application

Featured Guest -Arindom Basu from Digilytics

| by Chris Heffer

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Customer obsession and productising your services

Featured Guest - Stephen Bavister from LexisClick

| by Chris Heffer

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Disrupting your own business & making data an asset on your balance sheet

Featured Guest - Alpesh Doshi from Fintricity 

| by Chris Heffer

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