achieved in revenue last year from customers.
They are targeting £ of new business in the next 12 months.
They spent roughly £ on marketing last year and won new customers.
Their ideal customers are worth £ per year.
But their average customers are only worth £5000 per year.
It costs them £2000 to acquire a new customer, whether they are ideal or not.
Spend £53000 to win 53 more average customers and achieve their £200,000 target.
Spend £40000 to win 40 ideal customers and still achieve their £200,000 target.
Spend £53000 to win 60 ideal customers worth £530000, exceeding their target of £200,000 by 100%.