Customer Obsessed Growth System

Build and optimise a predictable new business process

The more value you provide to your ideal customers the more of them will buy from you.


Our mission is to help businesses add more value to their ideal customers.

Our system helps established SMEs build and optimise a predictable new business generation process. It reducing the time it takes you to figure out what works and improves the number of new customers you win unlike a typical trial and error approach.

Done for you

£4250/mo

£4250/mo

In the first 12 weeks, we build a predictable new business process for you

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From week 13 onwards - we will make a 1% improvement per week to your new business process

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30-60 minute call per week with the business owner/leader to understand the business strategy and report back on progress

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30-60 minute call per week Q&A call with a knowledgable team member to help us understand your business better

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We do 10 hours per week for you to build then continually improve your new business process

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30 days full money-back guarantee

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DIY with weekly 1-2-1 Coaching

£780/mo

£780/mo

In the first 12 weeks, give you a step by step process for you to follow to build your predictable new business process

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From week 13 onwards - we give you a process to follow to make a 1% improvement per week to your new business process

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Weekly 1-2-1 hour coaching & accountability call to evaluate and improve your progress

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Unlimited online support

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30 days full money-back guarantee.

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DIY with Self-guided coaching

£250/mo

£250/mo

In the first 12 weeks, give you a step by step process for you to follow to build your predictable new business process

-

From week 13 onwards - we give you a process to follow to make a 1% improvement per week to your new business process

-

Self-guided coaching framework to evaluate and improve your progress

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Accountability system to hold you accountable to getting the work done

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Unlimited online support

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30 days full money-back guarantee

Buy Now

Free forever

£0/mo

£0/year

One tactic to improve each week

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A preview copy of our new book Customer Obsessed Business Growth

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Free Scalability score custom report to assess how scalable your business is

Free sign up

FAQs

To predict something you need to look for patterns. Patterns in data which have produced similar outcomes.

Our process is designed to gather data about what is working and what is not. This makes the patterns easier to predict.

We guarantee in 12 weeks to build a new business system. We also guarantee each week after that to make incremental improvements.

I can not guarantee in the first 12 weeks you will be able to hit your sales target. What you will have is a better level of predictability. The more we use and improve the process the more predictable it becomes.

Choose the right option for you:

  • Select SELF GUIDED - if in your business the business owner or another strategic leader can commit 2 hours per week to growing your business and you or an employee who is capable of following instructions can work on marketing and business growth for 8 hours a week. (10 hours per week total time commitment)
  • Select 1-2-1 COACHING - if you would like support and help with the strategic thinking, help using the framework and managing your systems.
  • Select DONE FOR YOU - if you have the money but not the time to follow the system. We believe that it is best that you take this on in-house as soon as you can. It is our aim to transition this service back into you within 12 months, depending on your goals.

If you would like help to understand the most suitable option for you, please contact us.

All plans are paid in advance using a credit card or monthly direct debit taken on the date you sign up or very shortly afterwards.

You will then be charged every month on the anniversary of your sign up date. 

Customer Obsession is when you increase the demand for your product or service by obsessing over providing value for your customers.

Some of the most forward thinking and most successful businesses in the world have adopted this as part of who they are. We have adapted this thinking to help small and medium sized businesses to grow by taking their customer first/focused/centric approach and making them Customer Obsessed.

We initially thought we had invented the terminology. We spent a couple of hours of patting ourselves on the back thinking we were the best thing since sliced bread. We then ran a couple of Google searches and found out we didn't invent the terminology. 😞

It is not all bad as it's some of the biggest and best companies in the world who were talking about it first. We'll leave them to argue over who invented it. Our money is on Amazon.

  • Amazon's number 1 leadership principle
  • Microsoft define Customer Obsession as part of their culture
  • Netflix moved from customer focused to customer obsessed

In the first month if you decide that the system is not right for you then we will give you a full refund.

After the first month, you are free to cancel at any point and this will stop the next month's payment from being collected.

You are free to continue using the system until the end of the month you have paid in advance for, even when you have cancelled your subscription, but no refund will be given for any part month.

It is just as simple to cancel as it is to sign up. It is all through an online portal and you can do it yourself without talking to us.

When you cancel you download the documents that you created, so that you have them for the future. 

It's not compulsory, but we would appreciate it if you can let us know why you want to cancel so we can see if we can resolve your problem both for you and anyone else who may have that problem.

Yes. We believe without strategy and monthly commitment to growing your business you will not be successful. You can give 30 days notice and cancel at any point but everyone is on a 30 day rolling service.

Each week we give you new worksheets to follow and apply to your marketing. There's always plenty to keep you busy when you're growing your business ;-)

Different businesses have different ambitions and challenges meaning it can vary.

However, we have designed every chapter of our system to take 10 hours each week. This is 5% of the total time capacity for a business employing 5 full time employees. We think that any business can make this time available to grow their business.

If you can't commit to 2 hours per day right now, the slowest rate that we recommend is 5 hours per week (1 hour per working day).

You can of course do more. We still recommend that you work through each of the chapters 1 per week. You'll just do more of the various activities that we recommend to increase the results that you are getting.

If you are working with us on the Done for you package, then your time commitment will be between 1 and 2 hours per week. Our team will then carry out the other 8 hours of work for you.

In the 12 years that LexisClick has been in business, we've worked with over 100 SME businesses and got to know them well. Some have achieved huge levels of success, while others haven't.

We wanted to understand what sets the success stories apart.

We identified 3 common traits:

  • They knew what they were the best in the world at
  • They had a laser focus on their customers
  • They had systemised their marketing and sales

All these businesses had grown successfully year after year, through good times and bad. We had sat in board meetings with them, met all of their senior management and built their marketing and sales systems.

Just like our business, a focus on their customers is something they all have in common and drives the decisions they make.

We realised that this success is a business system that starts with the customer, rather than a shortcut, luck or rocket science.

While building the system a constant theme kept coming up - "Customer Obsession" - because every business says they are customer focused, but only the truly committed can be Customer Obsessed. So the Customer Obsessed Growth System was the name we gave it.

We then started researching customer obsession and found someone had already thought of it before us - Jeff Bezos CEO of Amazon. 

That was the final proof we needed - we were on to something big.

So that's the back story. If you want to hear more about it, we'll happily share more stories. Just get in touch.

Yes and no.

We believe that the core of your marketing should be done in house. (FYI we have been a marketing agency for 12 years and still are).

If you use the Customer Obsessed Growth System our goal is to show you how to do the 20% of marketing that gets you 80% of the results.

There will always be a need for agencies because our system won't cover everything you need to know. Its role is to cover all the regular activities that every business should be doing consistently.

There are still 80% of marketing activities not included in this system. Some of them will probably be perfect for your business. Some will require specialist knowledge that will be more sensible for you to outsource to an agency, because it just doesn't make sense to recruit for or learn those skills in-house.

Also if you already have a long term trusted relationship with an agency that helps you with things like managing your website, PR, events or managing your advertising, we recommend that you keep working with them. Great partners are valuable, we don't want you throwing away the investment you've both made.

Wherever possible we will simplify as many of the things you need to do, so you can do them yourself. If you don't want to do them yourself, you can understand them, which gives you better control over them and keeps you in touch with them. This is important because your marketing is your customer relationships.

For even more information on this read our article Should I outsource my marketing?
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