In the 12 years that LexisClick has been in business, we've worked with over 100 SME businesses and got to know them well. Some have achieved huge levels of success, while others haven't.
We wanted to understand what sets the success stories apart.
We identified 3 common traits:
- They knew what they were the best in the world at
- They had a laser focus on their customers
- They had systemised their marketing and sales
All these businesses had grown successfully year after year, through good times and bad. We had sat in board meetings with them, met all of their senior management and built their marketing and sales systems.
Just like our business, a focus on their customers is something they all have in common and drives the decisions they make.
We realised that this success is a business system that starts with the customer, rather than a shortcut, luck or rocket science.
While building the system a constant theme kept coming up - "Customer Obsession" - because every business says they are customer focused, but only the truly committed can be Customer Obsessed. So the Customer Obsessed Growth System was the name we gave it.
We then started researching customer obsession and found someone had already thought of it before us - Jeff Bezos CEO of Amazon.
That was the final proof we needed - we were on to something big.
So that's the back story. If you want to hear more about it, we'll happily share more stories. Just get in touch.