If your advertising hasn’t generated the 5 or 10 good fit leads (as agreed with you) when the initial budget of £350 ad spend is spent, you have the following options:
- Fund additional ad spend in blocks of £350. We will continue to manage and optimise your advertising until your advertising generates your agreed number of good fit leads. We won’t charge you for any additional management time until the agreed number of good fit leads have been generated, we have produced your growth plan, and you agree to move to our monthly Lead Generation and Nurture System.
- Stop the service and request a pro-rata refund. You will be issued a pro-rata refund on the service cost minus the targeted advertising spend allocation of £350 or actual ad spend if higher. The pro-rata refund is calculated by the number of good fit leads generated versus the target good fit leads agreed with you. For example, if five good fit leads were generated and we had agreed to generate ten for you, you would be issued a refund of 50% on the refundable figure.