The Virtuous Cycle of Ideal Customers:Why Focusing on your Ideal Customer Always Results in More Revenue
Are you familiar with the Pareto Principle? It states that around 80% of consequences come from 20% of causes. And this is something we can apply to revenue. Let’s assume that 20% of your clients are responsible for 80% of your profit, and vice versa. It’s clear that maximising your return on investment begins with defining and targeting that 20%; those ‘ideal’ customer profiles. Below, we take a look at how focusing on these customers can take your business and revenue to the next level.