Featured Guest | Sarah Kauter - VerriBerri
This week's guest is Sarah from VerriBerri based in Essex, UK. VerriBerri helps brands that want to increase their visibility, protect their reputation and increase their income. They help their clients get their brand in front of their ideal customers using cost effective and innovative methods with guaranteed results.
Key insights:
- Trying to please people who couldn't be pleased
- Marketing vs PR - the return on ROI
- The challenges of executing a 5 year plan
Key timestamps:
00:25 - How do you guarantee results for a PR company
02:50 - From redundancy to business owner
04:05 - Why communication with the director is essential
06:55 - Trying to please people who couldn't be pleased
09:15 - Just say no
11:55 - The future of PR post COVID-19
15:09 - Marketing vs PR - the return on ROI
21:00 - The broad coverage of PR
23:30 - Don't be so anxious about starting a business
26:30 - Remove yourself as the business bottleneck
30:15 - The challenges of executing a 5 year plan
36:48 - Why business's should own their office
39:25 - Quick fire questions
Guest Links
https://www.linkedin.com/in/sarah-kauter-a28a3b1b/
Host Links
https://www.linkedin.com/in/chrisheffer
https://twitter.com/theotherhef
