Featured Guest -Annika Monari | Artos Systems
This weeks guest is Annika Monari from Artos Systems based in London. Artos Systems helps companies across the commodities supply chain achieve lower back office costs and greater process traceability by leveraging their block chain enabled technology solutions.
In this podcast, Annika and Chris discuss:
- How & why blockchain is due to become widely adopted very soon
- Defining "soft qualities" of ideal customers that never change
- Go deep on a niche before expanding broader
Key time stamps:
- 00:30 - From physicist to blockchain start-up
- 02:55 - Only charge when you've delivered something tangible
- 03:48 - Adding value to commodity verticals using blockchain
- 05:15 - Go deep on a niche before expanding broader
- 07:57 - Taking a scientific approach to test marketing & sales
- 10:37 - Defining "soft qualities" of ideal customers that never change
- 12:57 - Scoring accounts to identify & prioritise outreach prospects
- 15:08 - Testing a hypothesis to refine your marketing & sales
- 17:45 - How & why blockchain is due to become widely adopted very soon
- 21:19 - Connecting traders directly with consumers whilst cutting out middlemen
- 23:12 - The future of blockchain for commodity traders
- 25:00 - Utilising blockchain to reduce admin and save 20% of costs
- 26:55 - Trust your team to do their jobs
- 29:04 - Applying scientific methods to business is my best advice
- 31:28 - How do you decide when an idea has been validated?
- 33:51 - Embracing the ability to be nimble and agile
- 38:22- Don't put your eggs all in one basket
- 41:32 - Quick fire questions
Guest Links
https://www.linkedin.com/in/annikamonari/
Host Links
https://www.linkedin.com/in/chrisheffer
https://twitter.com/theotherhef
