The High Value Customer Podcast

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.

Learn from your peers

• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t

Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.

The adoption of blockchain and applying scientific methods to business | Annika Monari from Artos Systems

Featured Guest -Annika Monari | Artos Systems

 

This weeks guest is Annika Monari from Artos Systems based in London. Artos Systems helps companies across the commodities supply chain achieve lower back office costs and greater process traceability by leveraging their block chain enabled technology solutions.

In this podcast, Annika and Chris discuss:

  • How & why blockchain is due to become widely adopted very soon
  • Defining "soft qualities" of ideal customers that never change
  • Go deep on a niche before expanding broader

Key time stamps:

  • 00:30 - From physicist to blockchain start-up
  • 02:55 - Only charge when you've delivered something tangible
  • 03:48 - Adding value to commodity verticals using blockchain
  • 05:15 - Go deep on a niche before expanding broader
  • 07:57 - Taking a scientific approach to test marketing & sales
  • 10:37 - Defining "soft qualities" of ideal customers that never change
  • 12:57 - Scoring accounts to identify & prioritise outreach prospects
  • 15:08 - Testing a hypothesis to refine your marketing & sales
  • 17:45 - How & why blockchain is due to become widely adopted very soon
  • 21:19 - Connecting traders directly with consumers whilst cutting out middlemen
  • 23:12 - The future of blockchain for commodity traders
  • 25:00 - Utilising blockchain to reduce admin and save 20% of costs
  • 26:55 - Trust your team to do their jobs
  • 29:04 - Applying scientific methods to business is my best advice
  • 31:28 - How do you decide when an idea has been validated?
  • 33:51 - Embracing the ability to be nimble and agile
  • 38:22- Don't put your eggs all in one basket
  • 41:32 - Quick fire questions


Guest Links

https://www.artossystems.io/ 

https://www.linkedin.com/in/annikamonari/ 

Host Links

https://www.linkedin.com/in/chrisheffer

https://twitter.com/theotherhef

https://www.lexisclick.com/

 

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