The High Value Customer Podcast

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.

Learn from your peers

• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t

Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.

Redefining productivity and why repetative tasks subtract from you business value | Richard Dale

Featured Guest - Richard Dale | Flowlens


Why productivity should be defined as "output > customer value"

Richard Dale is on a mission to help companies increase their productivity. His company Flowlens helps businesses to automate their business processes, both pre and post production, focusing on integrating all aspects: culture, customers, business processes and more, to create a more enjoyable, productive and profitable company.

In this podcast, Richard and Chris discuss:

  • Innovating the post-production experience for manufacturers
  • Why productivity is misunderstood
  • Lessons from productising a service

Key time stamps:

  • 0:30 – Meet Richard Dale
  • 1:29 – Meet the boy band
  • 2:30 – Our ideal customer at Flowlens
  • 5:25 – The evolution of our ideal customer
  • 8:30 – Why we chose to productise
  • 11:34 – Innovating the post-production experience in manufacturing
  • 16:20 – How Flowlens is actualising the above
  • 22:45 – The problems Flowlens solves
  • 27:26 – Lessons from productising a service
  • 29:55 – The minimum viable product
  • 31:20 – How long did it take to launch the MVP?
  • 32:20 – What does the future of Flowlens look like?
  • 33:49 – The challenges of scaling Flowlens
  • 36:08 – The £100,000 question
  • 37:45 – What actually is productivity?
  • 41:45 – Quick fire questions

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