The High Value Customer Podcast

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.

Learn from your peers

• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t

Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.

The power of CRM's and post COVID-19 technology adoption | Jim Goldfinger

Featured Guest - Jim Goldfinger | Customertimes

How CRM's are enabling companies to take action on the data they collect...

Jim Goldfinger has been helping businesses leverage the power of customer relationship managers (CRM’s) for over 30 years. The company he works at, Customertimes, specialises in integrating business and technology to overcome business problems, with a specific focus on CRM systems. In this podcast episode, Jim shares some of the knowledge he has gained over his 30 year duration in the technology industry and also provides some insights into how technology adoption has and will continue to change post COVID-19.

In this podcast, Jim and Chris discuss:

  • The future of CRM's for companies
  • The 360 degree customer view
  • Post COVID-19 technology adoption

Key time stamps:

  • 0:35 – Jim’s career journey
  • 1:40 – Jim’s ideal customer
  • 3:32 – How has your ideal customer evolved
  • 4:22 - How has the term “the 360 degree customer view” evolved?
  • 6:27 – The future of CRM for companies
  • 10:31 – You should know what customers want before they do
  • 12:45 - Aligning a whole company towards a single goal
  • 15:49 – What a customer would get for £100,000
  • 18:50 – Advice to my younger self
  • 21:00 – The future of “Customertimes”
  • 22:00 – Issues arising whilst scaling a business
  • 23:30 – Post COVID-19 technology adoption
  • 24:45 – If I gave you £100,000 – What would you do?
  • 26:00 – Quick fire questions
  • 30:10 – Dead or alive: Who would you choose as a mentor?
  • 31:19 – What I think the world needs to know

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