The High Value Customer Podcast

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.

Learn from your peers

• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t

Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.

The ROI of AI and the 1 hour mortgage application

Featured Guest -Arindom Basu from Digilytics



How AI is making money more accessible to consumers whilst cutting costs for companies.

Arindom Basu is the founder and MD of Digilytics - his company utilises AI to speed up the money lending process for customers whilst saving mortgage lenders time and money. He's now shifting from a service based model to a product led business model to serve a larger customer base.

In this podcast, Arindom and Chris discuss:

  • The future of AI for customers and their money
  • Transitioning to a product led business model
  • The challenges of scaling a business 


Key time stamps:

  • 3:30 – The evolution of his ideal customer
  • 4:15 – The future of AI for customers and their money
  • 6:10 – The one hour mortgage
  • 10:04 – Why it’s harder to get a loan with more assets
  • 12:00 – Why customers do business with us
  • 13:50 – Aligning an international team to create more value
  • 18:20 – What would a customer get for £100,000
  • 20:00 – The ROI of AI
  • 21:32 – Advice to my younger self
  • 24:15 – The journey from services to products
  • 26:27 – The future of a product focused business
  • 28:48 – The challenges of scalability
  • 31:20 – What would I do £100,000 in my business
  • 33:10 – Quick fire questions begin
  • 34:30 – Favourite quote
  • 36:20 – Who has inspired me the most in my business

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