The High Value Customer Podcast

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.

Learn from your peers

• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t

Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.

Disrupting your own business & making data an asset on your balance sheet

Featured Guest - Alpesh Doshi from Fintricity 




Why data adoption is the key to business survival

Alpesh Doshi is a tech entrepreneur, who helps businesses transform their company with the latest emerging technology. Alpesh is CEO of Finitricity who are recommended by Gartner as a global top 20 blockchain consulting firm. They help companies to utilise artificial intelligence and blockchain to help his customers get an upper hand over their competition.

In this podcast Alpesh and Chris discuss how the top 10 companies in the world have been able to claim that position, how COVID-19 is accelerating the adoption of ecommerce for customers and what he would do differently if he could travel back in time 20 years and start again. 

Key time stamps:

  • 0:00 -  Intro 
  • 04:46 - How his business has changed over the last 20 years 
  • 08:12 - Why you need to leverage data to transform your business 
  • 01:52 - Why he loves working with people who are passionate about technology 
  • 06:45 - Why the challenge isn't tech it is adoption of tech 
  • 09:57 - What happens if you do not digitally transform your own business 
  • 10:18 - Growth in platforms and ecosystem business models 
  • 18:30 - How to paint a company vision to your team 
  • 20:55 - Why Facebook would not have grown as fast without Sheryl Sandburg 
  • 25:35 - Why he thinks hiring the right team is the biggest lesson he has learnt 
  • 29:57 - His plan to scale his business by creating products and raise funding 
  • 34:15 - Why the most import thing to invest into is removing bottle necks in marketing, sales and development  
  • 34:49 - Quick fire questions 


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