The High Value Customer Podcast

Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.

This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.

Learn from your peers

• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t

Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.

Automating people and why you are wrong | Ramesh Mahalingam from Vizru

Featured Guest |Ramesh Mahalingam from Vizru



This weeks guest is Ramesh from Vizru, based in San Jose, California otherwise known as Silicon Valley. Vizru help large enterprise in finance, automotive and insurance to build and automate their processes within weeks. They provide a zero code development platform to build full stack systems. They also provide their own devops manager to deploy and manage the software on any cloud.

Key insights:

  • The "last mile" just shouldn't be automated
  • The future of corporate giants is personal and human
  • You are wrong 99% of the time

Key timestamps:

  • 00:44 - Meet Rakesh
  • 02:10 - Global giants need to innovate outdated processes
  • 04:20 - There are 3 main problems within market leading companies
  • 08:34 - The future of corportate giants is personal and human
  • 12:00 - The "last mile" just shouldn't be automated
  • 16:27 - Governments should democratise their citizens' data
  • 22:12 - Technology systems can 15X the value of your revenue
  • 25:50 - Never underestimate the speed of technology evolution
  • 26:30 - Don't try to make quick bucks
  • 27:49 - You are wrong 99% of the time
  • 29:10 - How we reduced the cost to customer by 90%
  • 35:15 - Re-investing £100,000 back into the community
  • 40:00 - Quick-fire questions

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Host Links


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