Customer obsession and productising your services

Featured Guest - Stephen Bavister from LexisClick

Building systems and a pipeline of new business

Stephen Bavister is the founder and MD of LexisClick Growth Consultancy. LexisClick help companies with high-value customers with recurring revenue to attract their ideal customers with less risk by becoming their outsourced sales and marketing team on a revenue share basis.

In this podcast, Steve and Chris discuss, why you need to productise your service if you want to scale your business, why it important to focus your people on high-value activities then automate the rest and why he loves customer obsession!

Key time stamps:

0:00 Intro
01:38 Who is his ideal customer
2:02 Why a revenue share partner is a great way to grow your business
2:35 Why he returned to his roots while running the business
4:44 Productizing your services to simplifying the way sell and deliver services
5.44 Get your people to focus on high value activities and automate the low value activities
6:47 Why customer will prefer automation
9:15 Building systems and building pipeline of new business
11:55 Build your business value by creating value for your ideal customers
12:54 The importance of a strong vision and mission to attract ideal customers and employees
15:27 How he reduces the risk of investing in sales and marketing
18:54 Why he wished he had believed in himself when he started the business
21:52 His customer obsession business model
25:25 How COVID-19 has accelerated business evolution by 20 years
27:36 Great ideas he would execute with a cash injection to the business
28:46 Quick fire questions