We've designed the first 90 days to be a mix of strategy and action to get your Customer Obsessed marketing up and running as quickly as possible.
We will guide you through each module to ensure it's pain-free and effective.
By the end of the 90 days, you will have laid down the foundations for your Customer Obsessed marketing and you have a clear plan in place for what you need to do for the next 90 days to continue to grow your business. Read on to understand what each module covers.
- What are you going to be the best in the world at including your mission, vision,
"why"your - Update privacy policy on your website, set up tracking/analytics code on your website and make sure access to all systems are well managed
- Clarity on
you are targeting (persona created), core message clarified, documented and communicatedwho - Understand your current funnel inc analytics set up - goals and events. Create your Customer Obsessed Filter and growth plan
- Test purchase intent keywords on AdWords
- Top 10 questions your ideal customer asks documented - answer one better than anyone on the internet
- Answer two more of your top 10 questions
- An appropriate call to action on every page (with a report set up to measure success)
- Identify and remove SEO roadblocks
- Understand all the conversion points through the customer journey. Identify problems and
fixesprioritise - High-level business review to look for warning signs of failure - identify if you have any, or signs of any and fix
- Think about how your business can create a positive (or more positive) Customer Obsessed Flywheel to build momentum
what you have done, what needs to be done and plan the next 90 daysAnalyse