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The more value you provide to your ideal customers the more of them will buy from you.

But first, you must understand what your ideal customers find valuable...

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Does this describe you?


You have a website to generate leads or to generate sales


Hardly any website visitors convert into leads or sales


You're not entirely sure who your website visitors actually are


You want to begin to take an analytical approach to optimising your website

If, yes...

We can take you 12 steps closer to knowing who your ideal customers are.


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If, no...

Maybe this describes you


Your business would benefit from a reliable, scalable new business process


You sell something your ideal customer doesn't know they need yet


You don't have cash flow problems so can invest in the future term


You want to grow your business without hiring more sales people

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Every improvement will either help you to:

- Understand your ideal customers better

- Provide them with more value

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