Take a look at each of the areas below - can you increase each by 4% in your business?
|Marketing and sales area improved||Increase|
|Value you provide to customers||+4%|
|New potential customers||+4%|
|Relationships with new potential customers||+4%|
|New business opportunities||+4%|
|Good fit potential customers||+4%|
|Speed up buying decisions||+4%|
|Sales conversion rate||+4%|
|Average annual customer value||+4%|
|Trust in your company||+4%|
|Customer lifetime value||+4%|
|Total annual growth||+48%|
How 48% annual growth more than triples revenues in 3 years:
|Start||Year 1||Year 2||Year 3|
How Customer Obsession compares with more traditional approaches to marketing and sales
To triple your revenues in 3 years, you need just over 44% growth each year.
The traditional approach:
You could increase your sales targets by 44% or invest in advertising to cover the growth. Done right, these work for business growth, but they often mean that the customer gets neglected because so much focus is on one area. So you end up fighting a battle between growth and keeping your customers happy.
Customer Obsession the better way for you and your customers:
Instead of focusing on one or two elements of marketing and sales to increase your business revenues, the Customer Obsessed Growth System focuses on 12 areas of marketing and sales. With a 4% improvement in each of these 12 areas, you achieve 48% growth in total and build a better business for your customers.
4% across 12 areas is a very achievable target. It's also sustainable over 3 years and is designed to be carried out by one of your existing team (are you really going to say you don't like the sound of that?)