Pinterest For B2B Marketing



There’s no denying the 2014 Pinterest boom – its growth in web traffic referrals has grown by 30.06%. If you’re in charge of your business’ content marketing strategy, you really need to consider setting up a Pinterest account, if you aren’t already. It’s a truly great channel for content promotion.

In our modern, social media driven world, more and more companies are recognising the need to also act as publishers. Companies are churning out seminars, blog posts, e-books, infographics and engaging in a high level of social media activity. Content Marketing is all the rage, and it’s all about being visual – this is why Pinterest works so well.

Pins have a long shelf life, living on in search engine results and re-pinned pins. Your pins will continue to get discovered once they’re out there, which is why many companies are finding their referral traffic from Pinterest is more than Google+ and other networks.

It’s obviously easier for retail companies that sell jewellery and clothes with a wide range of images available at their fingertips, but B2B marketers need to up their game and get involved with Pinterest too. Here are some tips for getting started…

  1. Set up your account
  2. Create boards – put some thought into these. You need to think in terms of keywords that customers would use to find your content. Pinterest boards are often found near the top of Google search results, so think about your board titles relate to SEO keyword research.
  3. Connect to other networks – you can post your pins automatically on Facebook and Twitter, which is a quick way to win easy Pinterest followers from your existing social media followers.
  4. Keyword optimisation – you can add URLs to each pin so that you are encouraging traffic back through to your website
  5. Dedicate time to engage with others – just like Facebook, Twitter and other social networks, you need to spend time researching and finding other accounts to follow. If you see something you like, which you think is relevant to your prospective customers, think about re-pinning it or commenting on that pin. Starting up a conversation in this way will help pinners discover your profile.
  6. Use Pinterest Analytics – when you set up your account, if you set it up as a business page, you will be able to access Pinterest Analytics so that you can see what’s working well for you and what isn’t.

If you need help setting up your Pinterest account and monitoring it, get in touch with us via or call us on 01202 788333.