The following infographic shows some key stats from the Econsultancy report which was published earlier in November (State of Social Report 2011).
A recent report from Econsultancy states that companies are still grappling with the issue of measuring social media (SM), though fewer are reporting that they are unable to measure ROI (37%) compared with 47% last year.
If you'd like to refresh your brand, or want to inject new life into your marketing materials - give us a call!
No email address is permanent. People change jobs, job titles, switch Internet providers, or abandon their accounts in an attempt to avoid spam. You need to stay ahead of these changes by conducting regular data cleansing of your email lists to ensure a low rate of bounce backs and a high rate of email deliverability.
Email reporting data is generated from you email software tool, or via a partner (such as LexisClick Online Marketing) that manages your campaigns for you. There’s a lot of information generated so it can be overwhelming ! But it rivals any other marketing analytical data available because it’s available immediately and can give you a historical view of your performance over time .