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Email Marketing Top Tips

With the rapid rise of social media and content marketing, it's easy to forget about the value and importance of email marketing. Good, old-fashioned email marketing is trustworthy, cost-effective, builds brand awareness and demonstrates expertise.

New research from Econsultancy revealed email is the best revenue generator of any digital channel.

| by Alice Rook

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Google Webmaster Tools Now Tracks Indexed URLs (Including HTTPS)


At the beginning of this week, Google announced on their Webmaster Central blog that the Webmaster Tools' Index Status feature will now offer "more precise data" for different site variations, including HTTPS.

So what does this change mean for you?

| by Stephen Bavister

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How To Update The Hosts File On Windows 7 & Windows 8

Last week we published a post on how to update the hosts file on Mac OS X (click here to read the post). So this week, we wanted to explain how to update the hosts file on Windows 7 and Windows 8.

| by Stephen Bavister

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How To Update The Hosts File On Mac OS X


It is common when developing a new website to need to access the new website under the primary domain name as it would be when live, or when a new site is live to be able to access the old version of the website.

This post demonstrates simple steps to achieve this by using the hosts file.

| by Stephen Bavister

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Social Media Explained: The Pancake Edition

Even on Pancake Day there are so many decisions to make! Do you want your pancakes to be thick or thin? Do you want nutella and strawberries or lemon and sugar? Getting the pancake mix right is just as important as getting your social media right!

| by Alice Rook

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Tutorial: Comparing Two Excel Files For Different Cell Values

This method is useful for comparing two excel or spreadsheets such as .csv files for different values.

If you are familiar with using Excel formulas you shouldn’t have any problems using this method to compare cell data in two spreadsheets.

We use this technique for tasks such as identifying products in an ecommerce store like Magento that need updating to a new value.

| by Stephen Bavister

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SEO - Back to basics with Search Engine Optimisation

There is no doubt that SEO (search engine optimisation) is becoming a major part in not just online marketing but marketing in general, it changes how websites work, how they are ranked on the search engines, and therefore how many people will find (and ultimately, use) your company. But how does it work?

| by Alice Rook

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LinkedIn Cheat Sheet

LinkedIn has 152 million users worldwide, with approximately one million new members joining every week. Get up to speed and join in the fun with this jargon buster!

| by Alice Rook

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