Seminar Slides: Adwords & Online Advertising Presentation

This is the online advertising presentation that was given this morning by our MD, Stephen Bavister at our breakfast seminar in Bournemouth. We hope that this will give you some valuable insight into how you can maximise your ROI from Adwords and online advertising.

You can download the slides for free here!

| by Alice Rook

Cadbury’s Digital Experience at Waterloo Station

It’s the largest digital screen Waterloo has ever seen, attracting more than 150,000 consumers over 48 hours.

Cadbury’s #FreeTheJoy campaign was an instant success, using augmented reality to create a motion game for the public. What does the campaign tell us about RTM (real-time marketing) and social media?

| by Alice Rook

Blogging for Beginners

Companies that blog receive 55% more web traffic than those that don’t. Feeling baffled and can’t work out where to start?

Follow these simple steps to success...

| by Alice Rook

How To Ping A Website On Mac OS X

Every now and then we need to quickly check if a web server is still responding or check the IP address of the server a website is sitting on. One of the quickest ways to check this, is by pinging the domain name and the server it is hosted on. It is a bit like a ship or submarine sending out a sonar signal.

How do you ping a website on MAC?

| by Stephen Bavister

How To Ping A Website On Windows

When you're working on websites all day, a common task is testing whether a website or server is responding or checking the IP address that a website is on.

How do you ping a website on Windows?

| by Stephen Bavister

Email Marketing Top Tips

With the rapid rise of social media and content marketing, it's easy to forget about the value and importance of email marketing. Good, old-fashioned email marketing is trustworthy, cost-effective, builds brand awareness and demonstrates expertise.

New research from Econsultancy revealed email is the best revenue generator of any digital channel.

| by Alice Rook

Google Webmaster Tools Now Tracks Indexed URLs (Including HTTPS)

At the beginning of this week, Google announced on their Webmaster Central blog that the Webmaster Tools' Index Status feature will now offer "more precise data" for different site variations, including HTTPS.

So what does this change mean for you?

| by Stephen Bavister

How To Update The Hosts File On Windows 7 & Windows 8

Last week we published a post on how to update the hosts file on Mac OS X (click here to read the post). So this week, we wanted to explain how to update the hosts file on Windows 7 and Windows 8.

| by Stephen Bavister

How To Update The Hosts File On Mac OS X

It is common when developing a new website to need to access the new website under the primary domain name as it would be when live, or when a new site is live to be able to access the old version of the website.

This post demonstrates simple steps to achieve this by using the hosts file.

| by Stephen Bavister

Social Media Explained: The Pancake Edition

Even on Pancake Day there are so many decisions to make! Do you want your pancakes to be thick or thin? Do you want nutella and strawberries or lemon and sugar? Getting the pancake mix right is just as important as getting your social media right!

| by Alice Rook