Is YouTube the next SEO opportunity?

YouTube could be the next SEO opportunity, as Google are planning the Google Universal Search application. This clever application will begin to be integrated directly into the regular Google search results and will search all of the Google search application and return the most relevant results.

This means that if you have a high quality video that ranks well in YouTube, you’ll have a high chance that the video will be feature in the regular Google search results.

If you haven’t done so already, now would probably be the time to test your popular search terms in Google. A case in point is searching on internet marketing news. Internet marketing news returns 27,600,000 results on Google, whereas the same search on YouTube only returns 5,270. With the differences in those results which do you think will give you the best chances to get on the first page?

Video appears to be an opportunity ripe for the picking and with YouTube beating both Yahoo and MSN in the traffic figures, it could be seen as the second search engine. If you are willing to go out there and make high quality video content for your market place it could provide you with the opportunity to get one step ahead of your competition.