A new contender to Google’s crown?

The latest search engine on the block "Cuil" was launched yesterday. It is a new search engine founded and created by some of Google’s lead engineers. The team comprises Tom Costello, a former technical lead of Google and his wife Anna Patterson, chief architect of the company's TeraGoogle search index.

Tom says "The Web continues to grow at a fantastic rate and other search engines are unable to keep up with it, our significant breakthroughs in search technology have enabled us to index much more of the Internet, placing nearly the entire Web at the fingertips of every user”.

This means that Cuil could continue to grow and take over search engine giant Google. Cuil further states that its search result algorithm scans through 120 billion web pages, which is actually three times the number that the giant sifts through. Additionally, www.cuil.com offers reminiscent page and Google's has minimalist one.

To differentiate itself Cuil offers no ads on its pages, and also claims that it would not monitor a user's search habits for advert targeting.

However, Cuil will be fighting against the might of Google’s massive advertising platform backup and will need deep pockets if it really does want to get one step ahead.