Firefox 3 wins Guiness World Record

Mozilla’s latest marketing intiative for its new Firefox 3 browser was to attempt to win the most downloaded software in 24 hours world record. Spread by word of mouth prior to the software being made available for download the initiative captured the minds of its users. Sure enough Mozilla and it community of Firefox users were successful. From 18:16 UTC on June 17, 2008 to 18:16 UTC on June 18, 2008, 8,002,530 people downloaded Firefox 3, winning the world record for the most downloaded software in 24 hours.

http://www.spreadfirefox.com/en-US/worldrecord/

Mozilla has relied on their community to spread the word of Firefox since its launch in 2004. They have spread the word through a variety of initiatives incluing crop circles, newspaper ads, giant stickers, videos and blogs. All this activity has helped the browser build a user base of over 180 million users in more than 230 countries. The world record is another example of great marketing by this clever community led software company.