Online video media spend to grow

WebProNews has reported on an AccuStream IMedia Research report recently published which found that online video media spend totaled $2.1 billion in 2008 up 36 percent on 2007. The research also indicated that online video media is set to continue double-digit increases through to 2010.

The video spend was measured in different formats. Pre-roll, which shows a video advert prior to the main video being shown, is predicted to experience a 27% growth in 2009, particularly due to growth in inventory with the development of syndication and video indexing engines.

In-banner video impressions grew by 65 percent in 2008, and accounted for $1.5 billion in gross media spend. Overlay executions also proved popular.

It should be expected that over the next few years as connection speeds improve and increased inventory becomes available that video will increase as a popular medium for advertisers.