Email marketing campaign planning

Correct planning of your email marketing campaign is essential to its success. Whether it is a specific campaign to drive awareness or increase the size of your regular subscriber base, or a regular email newsletter you are considering, it needs to be planned.

As with all our services it is essential that we spend time understanding your business objectives and expectations. From this we can implement targets, including your target cost per conversion. Using this we’ll design your campaign to meet your business objectives.

Regular newsletter campaigns to existing subscriber lists will generally be approached differently to promotional campaigns to cold 3rd party lists. If it is a promotional campaign to 3rd party lists, it will be important to identify high quality lists that match your demographics. This will be undertaken through our email list buying service.

Planning of a regular newsletter series, will generally involve planning in a series of topics to meet your business objectives. Part of the planning process will include assigning responsibility for the copywriting of the email. Some of our customers provide the base content for the email others leave the execution completely to our writing team.

f you would like to speak with one of our email marketing team, please contact us.