Case Study - AddictedToTravel.com - Web Design

Travel

AddictedToTravel.com is the leading adventure and experiential holiday site for travellers looking for activity and adventure holidays. Committed to the ongoing improvements of their site and listening to their community of users, AddictedToTravel.com identified that the search functionality and overall design of the site needed to be improved. The site was still relatively new and the customer team were happy with the general branding of the site, but wanted to surface important functionality and products.

To improve the conversion rate of the site, by making the huge range of holidays more easily accessible to users. Improved accessibility of both community generated content and holidays within the site.

Redesign of the key landing pages of the site, planning and redesign of the search functionality, planning and design of the community modules.

100% increase in the conversion rate of holidays’ section of the website.