Case Study - AddictedToTravel.com - SEO Services

Travel

AddictedToTravel.com is a leading adventure and experiential holiday site for travellers looking for activity and adventure holidays. Search engine marketing and particularly natural search has been central to their business model from day one. Their in-house team made good progress in the initial launch phase of the site, however, they identified that professional help was required in this competitive market.

To increase relevant search traffic to the site and related search generated enquiries for the adventure holidays, activity holidays, accommodation and days out promoted on the site.

We worked with the AddictedToTravel.com team to develop an extensive SEO strategy for the business. This included restructuring of the information architecture to improve landing page prominence and usability of the site. An in-depth code and content level review with an SEO guidelines document produced for the AddictedToTravel.com team to implement. In addition the SEO work identified other marketing and usability improvements to the site that have been covered in other phases of work.

Solid month on month increases in organic search traffic since the implementation of the SEO guidelines into the site. Ongoing increases in search engine positions on relevant general phrases such as adventure holidays and activity holidays. Increased search engine positions on destination specific phrases such as Egypt holidays.