Background
AddictedToTravel.com is a leading adventure and experiential holiday site for travellers looking for activity and
adventure holidays. With market leading experience in the Travel Industry they recognised the need to partner up with an online marketing agency to communicate their offer as widely as possible.
Brief
To work with the co-founders to develop the company's online marketing strategy and provide advice on all aspects of the marketing of AddictedToTravel.
Solution
LexisClick conducted research into all options for the online marketing of AddictedToTravel.com, costing each option and the delivering a report on channels which provided the best return on investment for the business.
Results
Implementation of a news feed onto the homepage to improve the site's SEO performance. Management of advertising campaigns to generate enquiries for key phrases and understand the conversion rates for keywords. Development of an ongoing partnership in the decision making for next stage of the online marketing plan.