Banner

Case Study - Fasteronline.co.uk - Web Design

Industry
Retail
Background
The original design of the site was tired and was targeted more towards the boy racer market rather than the family and car enthusiast audience using the site. The site has a much broader appeal and product range than initially anticipated including a large market in roof boxes, bike carriers, cycle carriers and roof bars in addition to the traditional car accessories such as car bulbs and wiper blades. The brand and site required a redesign to appeal to its broader audience.
Brief
To create a brand and website that appealed to the broad customer base of the business. To improve the usability and product information on the site and user interaction with the site in keeping with the latest developments of leading ecommerce sites.
Solution
  • Redesign of the online brand focussed on the customer base, core values, and key messages to produce the logo and colour schemes
  • Redesign of the website to allow for better navigation and improved product detail across the wide range of products stocked
  • Development of the site to accommodate the enhanced features of the redesign
Results
  • 50% Year on Year growth following the re-launch of the site
Links
Related services